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February 15, 1944
SHOUSE WOULD BROADCAST DIRECT TO EUROPEANS AFTER WAR
That somebody had better begin to give serious thought as to how our American viewpoints and philosophies in the post-war period can continue to be made available to the peonies of Eurone is the conclusion of James D. Shouse, Vice-President in Charge of Broadcasting, of the Crosley Radio Corporation, who recently went to London as a special consultant of the Office of War Information,
’’We in this country are evidently still complete neophytes in the use and potentialities of radio as an instrument for inte¬ grating the people of different nations in a common bond of under¬ standing, if not, in every case, of sympathy”, Mr. Shouse said in an address to the Cincinnati Advertisers Club. ”From the British Isles, of course, it is possible to reach every country in Eurooe with a radio signal that is not a shortwave signal. Powerful transmitters located in the southern part of England supply programs in French, German, Dutch, Spanish, etc, , to the extent of some twenty or thirty different languages 18 hours a day programs that are received on any set in any home with as much ease and certainty of reception as you here in Cincinnati can listen to WHAS at Louisville, and right in the same band with their local stations. I do not believe that it will ever be possible for the United States to do as effective a job in Europe by means of shortwave, which, up to the present moment, gives us our only assurance and only insurance that in the years to come messages and philosophies whicn we may feel it is important for the people of Europe to receive from us it will not be possible to achieve by shortwave anything comparable with what the British can do .from the British Isles,
”I do not propose that there is any likelihood that in the post-war period which must inevitably come I do not propose that the British will be disposed to misuse this tremendous advantage they have from the standpoint of transmission of program material into Europe any more than we have ever felt in this country that the British would misuse their Navy. I do hope, however, that somehow it might be possible for the United States, too, to find itself in the position of being able, not only for commercial reasons but for idealogical reasons, to provide and control our own transmission facilities to the continent of Eurooe, just as, regardless of the British Navy, we, too, throughout most of our history, have elected to be a naval power,
”I think this is a serious problem it is one, I am sure, which is fraught with grave potentialities. Whether as a Nation we like to admit it or not, or whether we like to think of it or not, Europe after the war will still be a tremendously important part of any plan of world economy. The tremendous concentration of popula¬ tion, resources and the standard of living achieved by these people
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