Heinl radio business letter (Jan-June 1944)

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2/15/44 can only result in Europe continuing to be the focal point perhaps around lAhich wrld e conomy will, for a long time, revolve, "During the war, the BBC has, of course, extended every cooperation to our Government in the way of supplying various American Governmental agencies with transmitting equipment for our own psychological warfare work, Just as they have supplied us with bases for our airplanes. .Although it might be presumptuous of us to ask that such right be continued in the post-war period, wherein presumably Europe’s ills and aggravations are being healed and maladjustments corrected, the sheer concept of presumptuousness does not alter the fact that it will for many years be an important thing that the American philosophy and American thinking about the world of tomorrow be kept crystal clear in the minds of the hundreds of millions of people on the continent, "I can assure you that the BBC is not the stodgy, complac¬ ent organization that many of us have erroneously assumed, relying possibly upon our knowledge of its quasi-Governraenta 1 character. . . it is aggressive, exceedingly tnorough, and I am referring now again primarily to the Overseas and European Divisions, with a predominat¬ ing consciousness throughout the personnel of the Importance of the work they are doing, the Important part it is playing in the winning of the war, and with the important part their work will play in the preservation of the British Empire. " Concluding his address, Mr. Shouse said; "I have been asked many times what the possibilities were of commercialization of BBC programs. I hesitate to venture an opinion I doubt seriously whether any of the responsible policy makers of the BBC have come to any lasting opinion about this I think they would prefer not to see any commercial radio on the British Isles. I think also that they look with extreme distaste at the possibility in the post-war period of another Radio Normandy or Radio Luxembourg, located Just across the channel and supplying the people in the British Isles with excellent commercialized enter¬ tainment. "I think that very naturally they might not wish to see a resumption of a situation wherein a, commercial broadcast station on the continent would attract such a high percentage of the listening. It seems to me that very naturally their thinking might be in the direction of a moderate degree of commercialization on perhaps one of their services under exceedingly strict regulation, thus diminish¬ ing the likelihood of another Radio Normandy situation. At one time, I am told, in the pre-war period. Radio Normandy and Radio Luxem¬ bourg, programmed almost entirely by American made and some British made transcrlotions , sent over by direct wire from London, attracted a larger audience in the British Isles than did the BBC Home Service. I do not have any definite information on this, however, " XXXXXXXX 2