Heinl radio business letter (Jan-June 1944)

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2/22/44 CHINA REBROADCASTS U.S. SHORT-WAVE PROGRAiAS James L. Fly, Chairman of the Federal Communications Commis¬ sion, said last week that China has begun the long-wave rebroadcast of short-wave American radio broadcasts to Chungking by the Overseas Branch of the Office of War Information in San Francisco, Mr. Fly pointed out that this was undertaken by the Chinese Government to give the people of China an awareness of global devel¬ opments and said that it presages a growing two-way exchange of ideas between the people of America and China. Mr. Fly's statement follows: "China's most powerful long-wave station, XGOA in Chungking, is now regularly rebroadcasting short-wave programs originating in San Francisco, Chungking reports that these rebroadcasts of Amierican orograms are as clear as local programs originating in Chungking. "Here is clear evidence of China's technological develooment, which is being carried forward even during wartime. "But even more important, here is clear evidence of the Chinese Government's desire to stimulate an awareness of global dev¬ elopments among the Chinese people not Just among the most wealthy people with short-wave receiving equipment, but among the middleclass people with less expensive long-wave radio sets. In fact, China has even made a start at bringing foreign radio programs to the lowest Income groups to the man in the street who could not dream of owning a ' recei ve-listen machine'. For example, San Fran¬ cisco is now broadcasting a daily half-hour program especially for Km^eilin, one of the great cities of southeast China. This program is rebroadcast by means of a public-address system whose amplifiers are placed at strategic locations throughout the city's streets and parks. "These developments presage a growing two-way exchange of ideas between the people of America and the people of China a dir¬ ect popular Intercourse that will lay the foundation for a deeprooted understanding and friendship in years to come, " XXXXXXXX DEEMS TAYLOR LOOKING FOR A NEW "SNOW ifHITE" AT WLW Deems Taylor, composer, radio commentator and President of the American Society of Composers, Authors and Publishers (ASCAP) will be the Judge in the finals to discover a new "Snow White" voice in Cincinnati today (Tuesday), The contest has been conducted by Station WLW and is schedul¬ ed to end Thursda.y, February 24th, when "Snow White" will premiere in fifty cities. The Governors of Ohio, Indiana, Kentucky and West Virginia will attend the coronation dinner. XXXXXXXXXX 3