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4/7/44
'•Liberty sometimes degenerates into license. But I would rather admit occasional abuse than permit restrictive control. American students of free speech from Thomas Jefferson to Federal Communications Chairman Fly have agreed with this position.* * *
"Having served the Columbia Broadcasting System for ten years as a commentator who expressed uncensored uncontrolled extem¬ poraneous opinions over the Columbia network throughout that time,
I know that C.E.S. cannot sterilize competent commentators, Paul \’?hlte , Columbia’s News Editor, has admitted as much. * «■ *
"Obviously criticism should be expressed with proper restraint and by those who know whereof they speak. Two years ago in an effort to formulate and promote sound standards on the air a group of comm.entators organized the Association of Ra,dlo News Analysts. Last year we formulated aCode of Ethics which governs our members. It requires painstaking accuracy, sound judgment, good taste and the avoidance of sensationalism, * * *
"May I add that a check is made not only by the network but by each station. It is made by the sponsor wno pays for the time. He wants to please not offend. It is made by the Federal Communications Commission, It is made by the broadcaster’s numer¬ ous critics, who are only too eager to catch him in some slip.
Best of all it is made by millions of listeners whose continued loyalty is essential if any commentator is to remain on the air,
"Don't imagine that free speech means uncontrolled speech. And don*t cripple by dogmatic law the well-tried system of selfcontrol which has made our free radio the fearless champion of liberty and human rights, "
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WQXR BANS SINGING COMIvERCIALS
Station WQXR recently acquired by the New York Times, has announced that it would not accept any new advertising contracts calling for "singing commercials" or "singing Jingles", For the last six months the station had barred such commercial announcements during the evening hours, the new policy being an extension of the ban to all operating hours.
According to the announcement, the station based its action on the belief that "singing commercials" were apt to create ill-will among listeners and ultimately work to the disadvantage of the adver¬ tiser. Existing contracts calling for "singing commercials" will expire within the next few months, it was said.
WQXR’ s statement emphasized that the new policy did not constitute a ban on all musical transcribed announcements. Where use of music in a so-called "spot announcement" conforms to the sta¬ tion's policy, it was explained, there would be no objection,
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