Heinl radio business letter (Jan-June 1944)

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6/28/44 TRADE NOTES i Lewis Allen Weiss, Vice-President and General Manager of Don Lee Broadcasting System, introduced Louis B. Mayer, head of M-G-M when the latter spoke on a Mutual stations closed circuit address to j exhibitors recently, Mr, Mayer endorsed theatre use of radio as an ; advertising medium. I Palmer Hoyt, formerly of the Office of War Information, publisher of the Portland Oregonian, operator of Station KGW, has been re-elected President of the Oregon Newspaper Publishers* Assn. Half the fund has been collected for a two-year $1,000,000 candy industry advertising campai^ to be put on by the National Confectioners* Association. It will begin July 8th, One million "Type X" crystals for installation in Army Signal Corps equipment have been completed in record time by em¬ ployees of RCA Victor* s crystal manufacturing department at Camden, N.J, The accomplishment was celebrated in a ceremony carried over the plant* 8 internal broadcasting system when the millionth crystal, in a gold-plated container, was presented to Col. Eugene V, Elder, Commanding officer of the Philadelphia Signal Corps Procurement District. To meet the tremendous commitments to both the Army and the Navy for radio crystals, RCA* s crystal manufacturing department step¬ ped up production 2000 percent since Pearl Harbor, Lucy Monroe, radio and famous singer of the "Star Spangled Banner", has been appointed Director of Civic Affairs of the Blue Net¬ work. Miss Monroe will act as ambassadress of good-will for the Blue representing the network at meetings, rallies and other events in which radio is playing a vital part. Frank E. Mullen, Vice-President and General Manager of the National Broadcasting Company, will be among those to lectui^ in the New York University Summer Radio Workshop which begins July 8th, Certificates of Appreciation for outstanding contributions to the war effort were presented 4 P.M, Friday, June 23, to Mackay Radio and Telegraph Company, Inc. and The Commercial Cable Company, affiliates of the International Telephone and Telegraph Corporation, by Maj, Gen. Harry C, Ingles, Chief Signal Officer of the United States Army Signal Corps, at the System Headquarters, 67 Broad Street. The awards were accepted by Haraden Pratt, Vice President and Chief Engineer of Mackay Radio and Telegraph Company, Inc,, and Forest L, Henderson, Vice President of The Commercial Cable Company. Addressing the Capital Negro Press Club of Washington, D. C. , Marshall Field said: "Who is covering the negro side of the invasion' There are a good many well established negro magazines. Radio pro¬ grams directed primarily to negro audiences have mainly a religious and musical content. The shortage of Negro news on the radio is not made up in Negro programs, " XXXXXXXXX 15