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1/3/45
RADIO’S GREAT WAR ROLE REVEALED IN YEAR-END STATEMENTS
Brig. Gen. David. Sarnoff, President of RCA: ’’After the war by use of television techniques we shall be able to reach out and operate many of these actions that we see. Just as human fingers press buttons and triggers, snap switches, and release energy to make wheels turn or control machines and vehicles, now radioelectronic fingers touch off new magic.”
Niles Trammell, President of the National Broadcasting Company: "The invasion and the election gave American broadcasting
tne greatest opportunity and responsibility in its 24-year history. American broadcasters met the test. They were prepared. We face the sunrise of another year with the sober realization that a hard road still lies ahead. ”
Frank E. Mullen, Vice-President and General Manager of NBC: "American Broadcasters will value the privilege of helping make post¬ war .America a new land of opportunity in a war-torn world. The new services of FM and television, bringing fresh facilities and added stimulus to the task, will provide new lifetime careers for thous¬ ands of young men and women. "
Paul W. Kesten, Executive Vice President, Columbia Broad¬ casting System: "There are good prospects that 1945 will see suc¬ cessful demonstration in the United States of the kind of television we can endorse. Much factual evidence uncovered in 1944 supports these hopes. High-de finit ion, 1000-line television has already been demonstrated in France. High-frequency, wide-band television, as a world standard, is inevitable, at whatever sacrifice it may mean of present day equipment. "
Alfred W. McCosker, Chairman, Mutual Broadcasting System:
"As Mutual went into its 11th year, sales for the 52 weeks of 1944 exceeded $20,000,000, which meant a gain of over 50 percent. Added station facilities and increased coordination of network operations made the value of these augmented one rations apparent not only to the newer clients coming to the network, but also to those already on the air who took advantage of the benefits of such expansion. ”
John Ballantyne, President of Philco: "Throughout the year 1944, the radio industry continued its 'all-out’ war effort and increased its total production in terms of dollars by 20% to approx¬ imately $2,700,000,000, as compared with the preceding year.'" * * It is estimated that the pent-up demand for radio receivers at the pre¬ sent time amounts to between 20,000,000 and 25,000,000 units as com¬ pared with the industry's all-time high production of 13,100,000 sets in 1941. When the nation’s war needs are met, the radio industry and its distributors and dealers should be assured of several years of active, profitable business in making up wartime shortages and giving the public the benefit of the latest developments in FM and television, "
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