Heinl radio business letter (Jan-June 1945)

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1/3/45 SCISSORS AND PASTE Paper And Radio Run Separately By Gene Pulliam When the head of a newspaper chain adds another paper to his group it is always news. When a successful radio station oper¬ ator buys the morning and Sunday paper in the same city it is even more important news. When he operates his radio station and his newspaper separately and completely independent of each other, it is of greater news significance to publishers and radio station owners. Eugene C. Pulliam, former Kansas City Star cub reporter, is editor and publisher of the Indianapolis Star, which he acquired last April. He is also president of Central Newspapers, Inc. , which owns all the stock of the Star and also all the stock of Indianapolis Broadcasting, Inc. , licensee of radio station WIRE. WIRE is not known or advertised or broadcast as ’’the Star station”, and the Star is not advertised or promoted as part of WIRE. While there is no tie-up between the two in the newspaper or on the air, the Star and WIRE are promoted jointly in selling the Indianapolis market to advertisers. The Star publishes as much news and promotion material from the other stations of Indianapolis as it does about WIRE. "We bel¬ ieve this is only fair and decent to the other radio stations”, ex¬ plained Mr. Pulliam. The Star does not sponsor a newscast over WIRE because all of the news programs are now under commercial sponsorship. When and if a news program becomes available, Pulliam plans to assign such a spot to the Star for news broadcasting. The newspaper does, however, sponsor a few programs on WIRE. ( Editor and Publisher ) BBC Puts It All Over OWI In Europe Representative Paul Shafer, of Michigan, member of the House Military Affairs Committee just back from overseas was criti¬ cal of OWI and the propaganda job done for America in France and Italy, The British are doing far better, he said, especially by radio. So far as the troops are concerned, Americans are getting their news just about six weeks behind the times. The day he left, reported the Michigan Republican, pre¬ election copies of Time and Newsweek had just arrived. "Radio news broadcasts for our troops are so inadequate that they rely mainly upon BBC (British Broadcasting Co.)”, said Shafer. "BBC puts out much more news, but plenty of British propaganda with it. ” Shafer said the G-.I.s are especially angry because of the constant diet of jazz records and comedians which they get over their radio. "They tell me they don’t want the folks at home to think they’re dancing through the war”, he explained, "because they’re not doing any such thing. ” (Drew Pearson in Washington Post)