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He lnl Radio News Service
5/23/45
With 8 lx members of its staff now operating television sets in their homes in the metropolitan area, the Cal dwellClement s group of radio end television magazines, with offices at 480 Lexing¬ ton Avenue, New York, is making a pre-V-day study of video reception and programs. These surveys look forward to the day when television will become a major U.S. Industry.
To keep television stations, directors and featured per¬ formers in touch with the staff’s observations of their current video efforts, a ’’Television Applause Card” has been prepared, and is being used by the observers, worded:
”We enjoyed seeing you on Television Station _
Location of Teleset _ Observer _
Television Observing Staff Caldwell-Clement s, Inc. ”
If the peacetime ratio of advertising to national income prevails in the post-war period, then advertising should reach $3,300,000,000 to $3,600,000,000 annually, Frederic R. Gamble, Pre¬ sident of the American Association of Advertising Agencies, told the George Burton Hotchkiss Chapter of Alpha Delta Sigma at New York University.
The control^ of three Texas broadcasting companies the majority of whose stock was owned by Brig. Gen. Elliott Roosevelt, his former wife, Mrs. Ruth G. Roosevelt Eldson, and their three children has been transferred to the Texas State Network, Inc., Federal Communications Commission has announced.
KFJZ at Fort Worth, Texas, KNOW at Austin, and WACO, Waco, Texas and KABC at San Antonio, Texas, are the stations concerned.
R.C.A. Communications, Inc. is now accepting personal and ”non-transactional " commercial messages for transactional” commercial messages for transmission direct to Holland, Lieut. Colonel Thompson H. Mitchell, Vice-President and General Manager of RCAC, announces.
RCAC restored the direct circuit to The Netherlands, for Government and press messages only, on March 5th, following the end of German occupation. The Holland terminus is handled by The Netherland Postal and Telegraph Administration.
Radiotype and high-frequency FM emergency radio communica¬ tion demonstrations were the highlights of a two-day visit of the New York State Chapter of the Associated Police Communication Offic¬ ers to General Electric Company at Schenectady, N.Y.
At the Helderberg mountain site of G. E. , 50 police officers were shown a one-way demonstration of Radiotype when messages were sent from the company’s plant, about 13 miles away. This operated on 35.46 megacycles. The engineers had voice communication between the mountain and plant by standard FM emergency equipment and used the same eqiipment to transmit the Radiotype, While no attempt was made to multiplex voice and Radiotype over the same carrier in this demonstration, the engineers explained that this has already been accomplished without interference on either channel.
As an aid to religious broadcasters in using the great potentialities of radio, E. Jerry Walker, staff consultant on radio for the International Council of Religious Education, has written a guide booklet form for those who prepare and present religious pro¬ grams. This manual, entitled ’’Religious Broadcasting”, has been published by the National Association of Broadcasters.
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