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Heinl Radio News Service
4/24/46
"WHAT’S WRONG WITH RADIO?" ANSWER: "THE AUDIENCE"
"We could have better shows", Henry Morgan, a radio com¬ mentator writes in the New York Times Magazine Section, April 21st, "if the listener would listen to them. **
"What’s wrong with radio?" he starts out with. "The audience. Well, that’s about all there is to it except for a bit of documentation which shouldn’t take too long. * * *
"We find that with you, the audience, the most popular programs on the air today, both from the ratings and from sales made, are of poor quality. Poor, mind you, by the standards of the people who produce them. Sniveling little serials about ’What will happen now?’ Boorish comics making endless references to the
heavy mist in California, to girls who are so fat that _ ,
ceilings so low that _ , hotel rooms so small that _ ;
audience-participation shows where the poor quiz-master is forced to tell jokes to cover up the astounding stupidity of the contest¬ ants (For even a $10 prize you can fill a large studio endlessly with the terrifying result of mess education.) * * *
"To date radio has busted an arm and a leg trying to bring the audience up, rather than bring itself down. Every day it gains an eighth of an inch. At its worst it’s infinitely sup¬ erior to what is done in any other country, since no Government bureau tries to run it. The people who run the thing would love to do what they know how to do but they won’t do it unless you listen. You’re what’s wrong with radio."
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RMA LABOR "SEMINAR" PROGRAM PREPARED
A large attendance of industrial relations managers, per¬ sonnel directors and other executives of member compies of the Radio Manufacturers’ Association, is expected at the two-day RMA industrial relations "seminar" on May 21-22 in New York City. Prominent Government officials, industry and labor spokesmen will speak.
Scheduled for discussion on the first day at the morning session is "The Techniques of Collective Bargaining in the Radio Industry". At lunch there will be an address on "The Scope and Functions of the Industrial Relatione Program" and in the afternoon there will be a talk on "Trends in Industry-wide Collective Bargain¬ ing. "
On Wednesday, May 22, there will be a panel discussion in the morning on "Union and Employer Responsibility". At lunch an address is scheduled on "The Importance of Human Relations at the Foreman and Employee Level".
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