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Heinl Radio News Service
4/24/46
LICENSE NEEDED FOR WALKIE-TALKIE
Heads hit the ceiling at the Federal Communications Com¬ mission Tuesday when an advertisement appeared for the sale of walkie-talkies and nothing was said about it being necessary to secure a license for their operation from the FCC. The Commission lost no time in warning that use by the general public of Army surplus walkie-talkies might bring a $10,000 fine or two years’ Imprisonment or both.
Under the Communications Act no person may operate a radio transmitter without obtaining a license from the FCC.
And no licenses will be issued for walkie-talkies for the general public until the citizens radio communication service goes into effect. This service will govern the use of walkie-talkies by the public. The Commission said that it would not be started until "equipment operating in the (walkie-talkie) band" had reached a "satisfactory stage of development" and until the Commission had "completed certain technical and legal studies. "
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"HERE'S HOW", SAYS NAB, DASHING OFF THE FROTH
Prepared by the National Association of Broadcasters' Department of Broadcast Advertising, a 30-page illustrated booklet, entitled "Here's How" describing the successful use of broadcast advertising by brewers, is being mailed this week to radio stations.
Intended as a sales help, the booklet is a condensation of a series of articles written by Marie Ford for Modern Brewing Age which appeared in that publication during 1944-45-46,
All phases of brewers' radio activities ranging from the establishment of dealer and consumer good-will to the selection of time, station and promotion of the program are studied and numerous Instances of successful techniques, programs and campaigns are cited.
Revival of the printed series 'Results From Radio", dis¬ continued shortly after the start of the war, is announced by NAB. The publication will be a monthly feature highlighting successful radio advertising campaigns and can be utilized as a promotion piece both with current advertisers and prospective clients.
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