Heinl radio business letter (Jan-June 1946)

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May 1, 1946 XL WAR RADIO NOTABLES RIDE AGAIN IN BU TC HE R-E I SE NHOWE R BOOK To anyone in the radio and communications industries, reading Capt. Harry C. Butcher's booh, "My Three Years With Eisen¬ hower", which has Just been placed on sale, is almost like Old Home Week. Captain Butcher who, before the war, was Washington VicePresident* of the Columbia Broadcasting System, leaned over backward to extend courtesy and be of assistance to his old friends while he was with General Eisenhower. Some of those who are mentioned in one way or another in the book are Col. William S. Paley, Chairman of CBS, Captain Butcher's former chief; Edward Klauber, former CBS Vice-President, who was among those who urged Mr. Butcher to write the book and who later became Deputy Director of the Office of War Information; Earl Gammons, Director of CBS Washington office; Duke Patrick, radio counsellor; Sol Taishoff, Editor of Broadcasting; Edgar Bill, Station WMBD, of Peoria, Ill., and Bob Trout, CBS com¬ mentator. Also Col. Sosthenes Behn, President, International Tele¬ phone and Telegraph Corporation; Senator Homer Capehart, of Indiana; John Cowles, Vice-President of the Cowles Broadcasting Company; Louis Caldwell, counsel for WGN, Chicago; Arthur Godfrey; Gladys Hall, former secretary of Captain Butcher, now in the same capacity with Jess Willard, Assistant to the President of the National Association of Broadcasters; Paul Kesten, Vice Chairman of CBS; Col, Robert R. McCormick, the Chicago Tribune and Station WGN, Chicago; Frank C. Page, Vice-President of I. T. & T. ; Paul A. Porter, Former Chairman of the Federal Communications Commission; Rear Admiral Joseph Redman, Chief of Naval Communications; MaJ. Gen. F. E. Stoner, of the Army Signal Corps; Brig. Gen. David Sarnoff, President of the Radio Corporation of America, Niles Trammell, Presi¬ dent of National Broadcasting Company, and Senator Burton K. Wheeler, of Montana It is doubtful whether any book has ever been launched with such a loud publicity splash as "My Three Years With Eisenhower" It began with the Saturday Evening Post serial (for which the Post paid $175,000, a new high) , followed last week by Simon & Shuster, the wideawake publishers carrying full page advertisements in the New York and Washington papers, 535,000 copies of the book (to sell for $5 per) were in print before publication, including distribu¬ tion as the May selection of the Bookofthe -Month Club. All this in addition to the thousands of reviews that are now being published in the newspapers and magazines and broadcast over the air. That would seem to be about enough publicity for Captain Butcher, or anyone else, for one time, but on top of it all comes the news that the Federal Communications Commission has Just grant¬ ed him a license to operate a new radio station at Santa Barbara, 1