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5/8/46
Heinl Radio News Service
DON LEE CALLS FOR PRESS COPY CLEAN-UP
Quite an improvement has been noted in the press releases of the Don Lee Broadcasting System of Hollywood since Mark Finley, its public relations man, returned from the Army. Perhaps the following shot in tne arm, which Mark issued recently to all depart ments, may be the reason:
"Clean up your copy. Eliminate the clicnes. There are two books available to all departments and they should be consulted often. They are called:
"1. "Dictionary" spelling of unfamiliar words 2. "Thesaurus" synonyms and antonyms
"Do not use poetic similes when you can use short verbs and nouns. Keep your stories short as editors are busy people... and their space is limited. There is an overuse of redunda.nt phras es such as "color and pageantry" and unconscious humor in the pun "Noted Operatic Star".
"For your own use, you may be able to add to this partial list of trite words and phrases:
Keen Analyst Chatty, Down to Earth Top Newscaster Fast-moving
Distinguished News Analyst Vital. ... Vital Issues of the Day Pertinent Gala Ceremonies
From Truck Driving to Piano Playing may seem a far cry Mammoth hour and a half snow .
Postwar Tomorrow Hectic Career Amazing
Distinctive Style Suspense-Packe d Thrill-Pa eke d Outstanding
A
X X X X X X X ATTORNEY WELL KNOWN TO BROADCASTERS TO DEFEND TO JO
John W. Guider of Wasnington, who has acted as counsel for numerous broadcasting companies, has been designated as defense counsel for former Japanese Premier To jo*
Mr. Guider was a senior partner of the firm of Hogan & Hartson, with offices in the Colorado Building, Washington, D. C.
A native of Syracuse, N.Y. , he was graduated from the Naval Academy in 1922 and from Georgetown University Law/ School in 1926. He mar¬ ried the former Mary Hogan, daughter of the late Frank Hogan, noted attorney. His appointment as senior counsel was announced by the Judge Advocate General, War Department.
Mr. Guider, who served as a captain in Navy supply during the war, saw service in the Solomons and the Southern Pacific areas in 1944. He will leave Washington by plane for Tokyo.
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