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He ini Radio News Service
5/29/46
S.ylvania Sees Advantages In SmallTown Units (Roger Wm. Riis in an article condensed from "Forbes Mag¬ azine" in "Reader's Digest" for June)
Discussing what economists call "decentralization of industry", Mr, Riis' article, focuses on the case of Syl vania Electric Products, one of the largest producers of radio tubes and electric light bulbs. With 20,000 employees, Sylvania does not be¬ lieve in big factories and has never owned one in the 44 years of its history. The company lives and works in 20 comoaratively small towns. Its founders had been small boys and have never forgotten the advantages in efficiency, health and happiness to employees whose jobs are within "spitting distance of their fishing".
The article contrasts the average big centralized plant, "a fortress of grim impersonal power rising from dispiriting slums of its own making", with one of Sylvania' s small-town units. "At Danvers (Mass.) a clean, well-lit building is set back among lawns, where girls and men play croquet at the noon hour in summer, or relax under gay beach umbrellas. " Here an average employee lives one block from his work, and as close to his church and his chil¬ dren's school. In the small towns living costs are less and it is more natural for members of the same family to work in the same plant. Hence, family budgets are not strained. These savings are reflected, the author notes, in a high degree of home ownership and a high standard of education. At Sylvania' s Danvers plant, 70 per cent of employees are high school graduates; at the Brookhill (Pa. ) factory, 90 per cent. As taxpayers and home owners in the town, and as employees of long standing in the plant, the people have their roots deep in both. In Sylvania' s Emporium (Pa. ) plant, two employees a radio-tube technician and a vice-president are both on the town council.
Radio Audience Bo os John L.
*^~frVariety""7
While the industry may frown on using the airwaves to editorialize, apparently there's nothing in the books that says you can stop a studio audience from giving vent to its reactions on political-economic issues.
As, for instance, last Wednesday's (15) unusual incident on the Eddie Cantor NBC show when the comedian's gag about John L. Lewis "giving the atom bomb 24 hours to get out of town" was drowned out amid an audience round-robin of boos.
Radio Station Ve. Newspaper In Tennessee Daylight Poll
( ’’Editor and Publ islie r^T
A study in the relative "pulling power" of newspapers and radio is found in results of polls conducted by the two media in Johnson City, Tenn. recently on the issue of daylight saving time.
The City Commission asked the newspaper and the radio to take a poll, whereupon the Pre ssChronicle printed a. ballot on the front page.
The 1,000-watt radio station carried announcements of the city's desire to sample opinion and asked its listeners to mail or send in their "yes" or "no". Of nearly 3,000 ballots turned in, all but 126 were in response to the newspaper poll. "Fast time" was defeated.
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