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PROGRAMS ON FILM 235 nothing from the studio, but in the majority of programs of this kind silent film is used. A picture monitor is placed in the stu dio so that the lecturer and his interviewer can see the output of the film studios. With the film on the video channel the sound comes live from the studio and a flowing continuity of questions and answers is possible. Old Pictures At first, film programs especially made for television were virtually non-existent. Some very few had been made, but practi cally all of the film shown on television were old shorts and features made for exhibition in theaters. These film presenta tions have included almost every type and kind of program that Hollywood has ever made. Many of the old full length features have already made their television debut. At first the television broadcaster was hard put to find film material for his station but of late a fairly large amount of feature films have been made available. This is especially true of films that are difficult to book in local theatres. The demand for programs on film has brought new television film producers into existence. Most of these companies strive to cut production costs and some of their productions have been more than satisfactory. Lucky Strike's series of dramatic programs was one of the first of these and we will see many more. The Position of the Exhibitor The economics of television operation will be one of the prin cipal reasons for the use of film. We need not expect that the big motion picture companies will release any great portion of their product for television. There are several reasons why they should not. One is the fear on the part of the exhibitor as to what tele vision programs in the home will do to his business. Just as some theater operators believed that radio would put them out of business, the bugaboo of television drives film exhibitors to a state bordering on panic. Some few years ago a film feature that was released regularly in the theaters of America was made available for a television