A history of the movies (1931)

Record Details:

Title:
A history of the movies
Date:
1931
Publisher:
New York : Covici, Friede Inc.
Volume:
A history of the movies
Leaf #:
000112
Language:
English
Collection:
Books
Format:
Books
Contributor:
Niles Essanay Silent Film Museum
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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100 A HISTORY OF THE MOVIES associated with churches and large concert auditoriums that its use in a movie theater might seem sacrilegious or at least subject to criticism. Tally took a chance. He bought an expensive organ for his new theater and engaged a competent performer. The public endorsed this daring novelty so enthusiastically that all new movie houses followed Tally's example and pipe organs became as essential as chairs or screens. Eugene Roth in San Francisco, Adolph Zukor in New York, Mitchell Mark in Buffalo, and other alert exhibitors scattered all over the country were struggling towards the same objective, — to satisfy the increasing public desire, of which they were acutely aware, for better entertainment. To win to the goal of the widest popular approval they were willing to risk their energy and money, and, if need be, to defy the dictates of a wealthy, autocratic and powerful trust.