Hollywood Studio Magazine (July 1966)

Page scan 0008 from Hollywood Studio Magazine

Record Details:

Title:
Hollywood Studio Magazine
Date:
July 1966
Publisher:
Valley Que Publishing Co.
Volume:
Hollywood Studio Magazine (July 1966)
Leaf #:
0008
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Fan Magazines and Hollywood Studio System
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Hollywood Studio Magazine was published out of the San Fernando Valley in various iterations (and various titles) from 1966 until 1992. What started as a local organ aimed at the workers of Hollywood ended as a nostalgic fan magazine about Hollywood Then and Now. The various title changes and revisions to its mission reflect not just the economic realities of magazine publishing, but a changing relationship to Hollywood and the industry itself. The earliest issues of Studio Magazine read like a house organ of a steady, entrenched industry documenting the comings and goings and notable events of the San Fernando Valley, with special emphasis on Universal. Fandom first became part of the discourse of the magazine through collecting. The Collectors’ Column page beginning in the early 1970s allowed memorabilia collectors to advertise their wares to each other. In 1983, the founder of the magazine, Dorothy Denny gave over the reins to Ralph Benner, the founder of Tiger Beat. This marks the clear separation between the original publication and its focus on Hollywood production culture and the move toward a publication centered on star narratives and fan culture. In covering the two and a half decades from the collapse of the system to the point where classical movie stars were phantoms instead of living people, the magazine offers insight into the transformation of old Hollywood from a lived reality to a memory to a myth.
-- Luci Marzola
Date Added:
September 29, 2022
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"THE TATTLE TALE glad he was to get rid of it, he returned to his room too tired to care what would happen to him if he failed to re- turn Nicks typewriter in the allotted time. The excitement and distress of the past two days, for the past nine months in fact, had dulled his sense of reasoning. Completely exhausted he prepared for bed. Maybe a miracle would develop during the night he consoled himself, as he knelt down be- side his crumpled up friend in a good- night prayer. He certainly hoped so for he needed one bad. The next morning came quickly and believe it or not,. Rais prayers were answered. When he awoke and checked the mail box, there was an envelope from a publisher containing a check for $350.00 for one of his stories. For the rest of the morning Rai was in seventh heaven. He whistled and sang like he had never done before. In the afternoon, he went to the bank where he cashed the check and then to the pawri show to redeem Nicks typewriter. On the way, he decided he wanted to do something nice for the bald, fat, wheezing clerk who had been so patient with him. Turning it over in his mind as to the kind of gift to give him, he remembered the awful cough the clerk had and what an effort it was for him to breath. He stopped into a pharmacy and bought a bottle of the finest grade cough syrup, which the saleman swore would kill anything and had it gift wrapped. A few minutes later Rai entered the pawn shop. Upon seeing him, the old clerk rose from his chair and waddled over to the cash register where he re- moved a twenty dollar bill. Then wheezing up to the IN section where Rai stood, he pushed a pad of blue forms towards him as he placed the money on top of the counter, saying with much sincerity. “Here you are son, IVe been waitin’ for you . . . just set the typewriter up here and sign this and you’re on your way.” “1 don’t want to pawn anything eise, sir.” Rai said with a bright smile. “1 came to take it out.” “You’re kidding!” the clerk supt- tered, peeping over the counter to verify Rais Statement. “No sir,” Rai said with another grin, “I’m not kidding . . . and to prove it, I bought you a little gift to show how much I appreciate your kind- ness.” He handed the package to the clerk who looked it over suspiciously. With a none to trusting glance, the clerk wheezed as he turned the pack¬ age over in his hands several times, staring at it. “What’s in it?” he finally asked with a curious eye turned on Rai. “Cough medicine.” Rai exclaimed. “The salesman at the Pharmacy said it was deadning.” The old clerk scoffed irritably, as he snatched the pawn ticket from Rais hand, “if I didn’t realize your condi¬ tion . . . I’d take this as a down right insult!” He walked towards the back looking at the package in his hand. A few minutes later, he returned with the typewriter and placed it on the count¬ er. As Rai handed him the money, he glanced around the room and asked, “Do you seil typewriters here?” “Yes . . .” the clerk wheezed slowly, a look of bewilderment Cros¬ sing his face. “But I don’t think you need one . . . unless you plan to start a business of your own.” Rai smiled, paying no attention to his well placed Statement. Instead, he picked up the typewriter, adding, as he turned to leave. “Maybe I’ll come in Saturday and buy one. I just sold one of my stories . . . and I’ll need a good typewriter.” “Really?” the clerk gurgled, lifting an eyebrow. “What’s the name of your Story? I’ll read it when it comes out.” “The typewriter that squeeled.” Rai replied as he walked out the door. The old clerk burst into a wheezing laughter. “That sure figures son,” he Continued RVEY8HQW8: that 52 % of the local savers have their accounts with us TOIHOSE ii2«..THANKS! TO YOU OTHEO 40«... MAYOE YOU'OE MISSING GOMETHING! PER ANNUM MTH HOLLYmOD FHßilL SAVINGS & LOAN ASSOCIATION 2 CONV2NI2NT VALLCV LOCATIONS 4455 Lankershim BIvd. ■ Branch Office; 5226 Lankershim BIvd. ■ North Hollywood, Calif. 766-3701 984-2810 877-3426 The Valley's First and Friend liest Savings & Loan Association. Assets Over 80 Million Dollars. FOR YOUR CONVENIENCE - FREE POSTAGE SAVE-BY-M,AIL SERVICE 9