Hollywood Studio Magazine (September 1966)

Page scan 0006 from Hollywood Studio Magazine

Record Details:

Title:
Hollywood Studio Magazine
Date:
September 1966
Publisher:
Valley Que Publishing Co.
Volume:
Hollywood Studio Magazine (September 1966)
Leaf #:
0006
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Fan Magazines and Hollywood Studio System
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Hollywood Studio Magazine was published out of the San Fernando Valley in various iterations (and various titles) from 1966 until 1992. What started as a local organ aimed at the workers of Hollywood ended as a nostalgic fan magazine about Hollywood Then and Now. The various title changes and revisions to its mission reflect not just the economic realities of magazine publishing, but a changing relationship to Hollywood and the industry itself. The earliest issues of Studio Magazine read like a house organ of a steady, entrenched industry documenting the comings and goings and notable events of the San Fernando Valley, with special emphasis on Universal. Fandom first became part of the discourse of the magazine through collecting. The Collectors’ Column page beginning in the early 1970s allowed memorabilia collectors to advertise their wares to each other. In 1983, the founder of the magazine, Dorothy Denny gave over the reins to Ralph Benner, the founder of Tiger Beat. This marks the clear separation between the original publication and its focus on Hollywood production culture and the move toward a publication centered on star narratives and fan culture. In covering the two and a half decades from the collapse of the system to the point where classical movie stars were phantoms instead of living people, the magazine offers insight into the transformation of old Hollywood from a lived reality to a memory to a myth.
-- Luci Marzola
Date Added:
September 29, 2022
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QUESTIONS AND ANSWERS WHICH TELL THE STORY OF THE MOTION PICTURE RELIEF FUND Q. Why has the Fund embarked on its 15-year, $40,000,000 building and endowment campaign? A. A study made in behalf of the Fund’s Board of Trustees disclosed that present facilities, now operating at 98% of capacity (compared to a na¬ tional average for similar facilities of 80%), will be soon unable to meet increasing requests for assistance. Q. What’s the story on hospital op¬ erating costs? A. They’ve increased at the rate of 8% annually over the past ten years. What cost $100 a decade ago now costs $199. Q. How about the industry age level? A. The motion picture and televi- sion film industry have one of the high- est averages in American industry — 54. This points strongly to increased requests for assistance. Q. Has the Fund any indication as to the number of personnel who will retire within the next few years? A. Yes. Minimal estimates indicate 12,500 industry personnel will retire shortly. Unhappily, many of these may require Fund assistance. The Fund must plan ahead if it is to maintain its long established policy, “We take care of our own.” Q. How will the $40,000,000 be used? A. Of this goal, $5,000,000 or less will be used for new construction and expansion. The balance will go to MPRF’s Endowment Fund to provide income for increased operating 1 ex- penses. The reason for this is that pay- roll deduction contributions will not provide sufficient income to meet greater operating expenses. Q. What additions, if any, are plan- ned for the Country House? A. 16 cottage units are being added to the Country House, while present facilities will be refurbished. Q. What about the Country Hospi¬ tal? A. The proposal is to evenutally in- crease the capacity of the hospital to 300 to 400 beds. Immediate plans are to add 60 beds. Also clinic, kitchen, storage, laboratory .and pharmacy fa¬ cilities will be expanded. Q. Are these the only construction projects? A. No. The Fund has received $250,000 from the estate of the late Louis B. Mayer to build the Louis B. Mayer Memorial on the Woodland Hills property. The memorial will in- clude a theatre, chapel and occupa- tional-recreational facilities. Continued on Page 28 MOTION PICTURE INDUSTRY SH0UTS "ACTION" AND THE BIG FUND RAISING SCENE BEGINS FAVORITE CHARITY OF THE GREATS — Great Personalities in show business have made the Country Home & Hospital their pet project. Shown above duting a visit to the home are, at left, George Jessel and, at right, Walter Winchell greet famed Bronco Billy Anderson, the film industry’s first great Western star. Standing back of Bronco is Dave Chasen, famous restauranteur and “cäterer by appointment” to the Country Home. 7