Hollywood Studio Magazine (May 1969)

Page scan 00015 from Hollywood Studio Magazine

Record Details:

Title:
Hollywood Studio Magazine
Date:
May 1969
Publisher:
San Fernando Valley Pub. Co.
Volume:
Hollywood Studio Magazine (May 1969)
Leaf #:
00015
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System and Fan Magazines
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Hollywood Studio Magazine was published out of the San Fernando Valley in various iterations (and various titles) from 1966 until 1992. What started as a local organ aimed at the workers of Hollywood ended as a nostalgic fan magazine about Hollywood Then and Now. The various title changes and revisions to its mission reflect not just the economic realities of magazine publishing, but a changing relationship to Hollywood and the industry itself. The earliest issues of Studio Magazine read like a house organ of a steady, entrenched industry documenting the comings and goings and notable events of the San Fernando Valley, with special emphasis on Universal. Fandom first became part of the discourse of the magazine through collecting. The Collectors’ Column page beginning in the early 1970s allowed memorabilia collectors to advertise their wares to each other. In 1983, the founder of the magazine, Dorothy Denny gave over the reins to Ralph Benner, the founder of Tiger Beat. This marks the clear separation between the original publication and its focus on Hollywood production culture and the move toward a publication centered on star narratives and fan culture. In covering the two and a half decades from the collapse of the system to the point where classical movie stars were phantoms instead of living people, the magazine offers insight into the transformation of old Hollywood from a lived reality to a memory to a myth.
-- Luci Marzola
Date Added:
September 29, 2022
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OVERHEAD DOOR CO., INC. Satisfied Customers Since 1938 7215 Ethel Ave. North Hollywood SANTA MONICA WESTWOOD North Hollywood FIRST SIGN - The first sign reading Tarzana was this gate marker put up by Edgar Rice Burroughs about 1920. Hulbert Burroughs, son of the author, Ron Priestley, of the Tarzana Chamber of Commerce, and Edgar A. Brekke, chamber president, nail the vintage marker on a tree at the ERB offices. The exploration of Tarzan’s family tree via the actors who have brought him to life, will be one of the most unusual reunions in the history of the San Fernando Valley , and certainly Hollywood. THE TARZAN SAGA display is the most most important thing to happen in Tarzana in many years. Former Chamber president, Ron Priestly, and operator of Valley Ice Skating Center in Tarzana, said of the new Tarzan momentos display: “In order to get attention, some cities have resorted to hiring high powered press agents to create legends about their communities. “Here in Tarzana we have a ready-made legend. Thanks to the popularity of Edgar Rice Burroughs and his fictional hero, almost everyone knows who Tarzan is. Now we want them to know about the town named after him. We think THE TARZAN SAGA and reunion will help to bring this about.” Chamber President, Edgar A. Brekke, joined other members recently in arranging for the Bank of America lobby space with Branch Manager, Eugene Morris. During the recent re-decoration of the bank building, jungle oriented colors were selected as a color scheme. Greens, orchure, and other tones such as might have been found in Tarzan’s fictional African home predominate. Above his desk, Morris has a number of original comic strip drawings and renderings of Tarzan -just to remind visitors whose town they are in. Because a whole new generation of youngsters are just discovering the fictional ape-man, Morris has also made arrangements for groups, by special arrangement, to see the exhibit after regular banking hours, with Robert M. Hodes, an official of Edgar Rice Burroughs Inc., giving a personal tour. Hulbert Burroughs, an accomplished photographer in his own right, has made many of his personal portraits of his famous father available for the display and a few of them have been reproduced here. The Wizzard of Tarzana, as Edgar Rice Burroughs has been called, continues to assist the community he helped to found more than 40 years ago. Tarzan’s big reunion and review of the movie family tree is really just another way of reminding millions of people he is still around and going strong. PAGE 2A