Hollywood Studio Magazine (July 1969)

Page scan 00016 from Hollywood Studio Magazine

Record Details:

Title:
Hollywood Studio Magazine
Date:
July 1969
Publisher:
San Fernando Valley Pub. Co.
Volume:
Hollywood Studio Magazine (July 1969)
Leaf #:
00016
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Fan Magazines and Hollywood Studio System
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Hollywood Studio Magazine was published out of the San Fernando Valley in various iterations (and various titles) from 1966 until 1992. What started as a local organ aimed at the workers of Hollywood ended as a nostalgic fan magazine about Hollywood Then and Now. The various title changes and revisions to its mission reflect not just the economic realities of magazine publishing, but a changing relationship to Hollywood and the industry itself. The earliest issues of Studio Magazine read like a house organ of a steady, entrenched industry documenting the comings and goings and notable events of the San Fernando Valley, with special emphasis on Universal. Fandom first became part of the discourse of the magazine through collecting. The Collectors’ Column page beginning in the early 1970s allowed memorabilia collectors to advertise their wares to each other. In 1983, the founder of the magazine, Dorothy Denny gave over the reins to Ralph Benner, the founder of Tiger Beat. This marks the clear separation between the original publication and its focus on Hollywood production culture and the move toward a publication centered on star narratives and fan culture. In covering the two and a half decades from the collapse of the system to the point where classical movie stars were phantoms instead of living people, the magazine offers insight into the transformation of old Hollywood from a lived reality to a memory to a myth.
-- Luci Marzola
Date Added:
September 29, 2022
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StDISTG 'WFIITEFISS RARE CHAIR - This chair made in England over 50-years ago is now valued by collectors at $12,500. It is made out of papier mache and decorated with inlaid Mother of Pearl. chairs used by the Pharoah’s. After contacting the famed Brooklyn Museum, two of the originals were studied and measured, then studio craftsmen went to work. Using authentic teak and cedar, in the frame, the chairs were soon completed. Plastic was used for ivory inlay and brilliants were substituted for diamonds, but in all other respects, A whole year was spent in making ornaments, goblets, statues, weapons, chariots, furniture, and household items of all kinds for the production of “Cleopatra.” The studio now has a corner on this kind of material. “No museum, no institution anywhere can match it,” a spokesman said. As if dressing sets weren’t enough of a problem, Scott is called upon to decorate whole streets in period posters, buildings, signs, and even fire plugs. On “Hello Dolly!” horse drawn vehicles, trolleys, police boxes, and bill boards were needed to cover a set three blocks Jong. It took months to complete the job, and cost millions, but all, concerned felt the cost was worth it. When certain television shows are broadcast such as “Peyton Place,” no one in the cast is allowed to smoke a cigarette. “The reason for this,” Scott explains, “someone might smoke a brand that conflicts with the sponsor.” Walter Scott might have the biggest antique collection in the world to worry about and enjoy, but he also has some of the world’s biggest headaches to go along with them. Can you imagine what it is like to find or manufacture enough weapons for an Egyptian army of 10,000 people? Scott can, he’s done it. “I sometimes feel like a miniature version of the Pentagon,” he grins as he hurries off to check another set for authenticity.