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S$*RTJ-*)* From the John Foley Portfolio become independents considered offers from a half dozen companies to team up on attractive projects, these outsiders looked first at overhead. It doesn’t even require simple arithmetic to realize that if one film company could make a million dollar picture for a million plus $200,000 because its overhead was only 20% while a second made the total $1,350,000 with a 35% overhead, the directors-stars would make less (at least wait longer) for their share of film rental profits by doing business with the big overhead place. Overhead, as everyone knows, is a hunk of dough which will never in God’s Green Earth show up on the screen. It is money cast out a window because a studio maintains expensive departments or (in sorrie cases, alas) over-priced executives. One of the reasons why Debbie Reynolds and others were merely breathing emotionally heavy because the exchange of sentimental pieces for cold cash is that Hollywood no longer, it once could, can afford sentimentality. One brief digression. The writer can understand that the players, troubled over MGM items which bring back memories of yesterday’s greats, may hope to preserve a link to a past fame. How soon will it be before even today’s front runners in the salvation of memorabilia are forgotten names? Last summer, the writer was summer-visited by a granddaughter from North Carolina, a typical movie fan and a college freshman. One of my closest star relationships was with the late Alan Ladd. I was with him often when he induced riots just by moving around in public. An idol destined for true immortality, I reasoned. Yet when I alluded to an attractive item as “a Christmas gift from Alan Ladd,” the girl asked, “Who was Alan Ladd, grandpa?” The making of motion pictures has, despite all that art lovers could do to decry the fact, always been for the purpose of making money. When it fails to do so, employees began being laid off, stock holders try to replace company heads and it becomes necessary to join the artistry of the cinema through amalgamation with the production of all-beef hot dogs or a new cure for constipation. Any effort to liquidate mouldering assets (including the sale of old movies to TV) is commendable. If this new cash can put better-made, highly creative, on-target pictures about “in” subjects on theatre screens millions of persons Page 5