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Frank Sinatra Baseball & Show Biz headed Columbia Pictures, for a year before he convinced the movie tycoon that he was right for the much-coveted part of “Maggio Today, film investors of sagacity rank Sinatra as the most sought-after actor in the business. Billy Wilder, certainly no sycophant, puts it this way: “What Sinatra has is beyond talent. It’s some sort of magnetism that goes in higher revolutions than that of anybody else; anybody in the whole of show business. Wherever Frank is, there is a certain electricity permeating the air. It’s like Mack the Knife is in town and the action is starting.” The history of movies, according to Sinatra, has often demonstrated that one hit picture has made more stars than a horoscope manufacturer. “Dustin Hoffman in ‘The Graduate’ is a recent example,” Sinatra stated, “Mia Farrow in ‘Rosemary’s Baby’ is another. In the past there’s been Burt Lancaster in Turn to Page 14 SHOWBIZ resembles baseball, says Sinatra, obviously watching a fly *** HOME BASE. Who needs a bat! O.K. START PITCHING? Frank Sinatra thinks that baseball and show business are very much alike. “One big hit can make you a star in either game,” says Sinatra, star of MGM’s “Dirty Dingus Magee.” “I waited a long time before I was fortunate enough to grab the brass casting ring on the Hollywood merry-go-round.” Sinatra recalled a time in the distant past when he almost gave up his movie career and took other jobs, besides acting, to keep going. During that period he remembers he was as “popular as a fox in a chicken coop, with the town’s casting directors” and that he “ran into more closed doors than a locksmith.” “Up to then,” Sinatra said, “mine was always a minor, never a big league setup. Trying to get a solid hit in those circumstances is like trying to get milk from a bull. One of the top producers in the business told me frankly that a pigeon on a theatre marquee would cause more attention than my name. That didn’t exactly bolster my sagging ego at the time.” Sinatra hit his cinematic home run when he snared his Oscar-winning role in “From Here to Eternity,” but he hounded the late Harry Cohn, who