Hollywood Studio Magazine (September 1971)

Page scan 0004 from Hollywood Studio Magazine

Record Details:

Title:
Hollywood Studio Magazine
Date:
September 1971
Publisher:
San Fernando Valley Pub. Co.
Volume:
Hollywood Studio Magazine (September 1971)
Leaf #:
0004
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System and Fan Magazines
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Hollywood Studio Magazine was published out of the San Fernando Valley in various iterations (and various titles) from 1966 until 1992. What started as a local organ aimed at the workers of Hollywood ended as a nostalgic fan magazine about Hollywood Then and Now. The various title changes and revisions to its mission reflect not just the economic realities of magazine publishing, but a changing relationship to Hollywood and the industry itself. The earliest issues of Studio Magazine read like a house organ of a steady, entrenched industry documenting the comings and goings and notable events of the San Fernando Valley, with special emphasis on Universal. Fandom first became part of the discourse of the magazine through collecting. The Collectors’ Column page beginning in the early 1970s allowed memorabilia collectors to advertise their wares to each other. In 1983, the founder of the magazine, Dorothy Denny gave over the reins to Ralph Benner, the founder of Tiger Beat. This marks the clear separation between the original publication and its focus on Hollywood production culture and the move toward a publication centered on star narratives and fan culture. In covering the two and a half decades from the collapse of the system to the point where classical movie stars were phantoms instead of living people, the magazine offers insight into the transformation of old Hollywood from a lived reality to a memory to a myth.
-- Luci Marzola
Date Added:
October 06, 2022
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Hollywood has become the record capital of the country. MCA has just joined the rush West and moved almost all of its recording activities to the Universal studio lot. Those who know, boldly state that Los Angeles now has the greatest creative manpower pool in the nation. The surprising thing is that most, if not all of them, get an abundance of entries and do well financially. A Film Festival has the color of a beauty contest. A top TV network executive recently said, “Give me any kind of a beauty contest to televise and I’ll garner plenty of viewers — and sponsors.” The way it is The television industry credits a large part of a decline in advertising revenue for June, 1971 as compared with June, 1970 (down 9.2% but still $112.2 million) to the loss of cigarette commercials. In 1970, nearly ten million bucks were spent to show American men and women TV watchers the glamour of nicotine. Crop of Festivals It is reported that Playboy Magazine is about to start its own International Film Festival. That, according to the latest count, will mean a grand total of 33 annual festivals going on around the world. Concerning nostalgia Despite the technological advancements of film-making today, there’s no putting down an increasing public interest in the less sophisticated product of yesterday. And - never has the collector of film memorabilia had it so good. In Westwood Village (Calif.), Donald W. Klipper, a travel agent, Recently revealed a personal library of some 2,000 film titles, the earliest from 1906, not all of them pure entertainment. There’s a liberal sprinkling of propaganda movies in the lot, including a primitive Thomas Edison commercial for anthracite coalburning railroad companies, pointing out that their passengers arrive at destinations unsoiled by grime and soot. Klipper, who’s been conducting extension classes in history via film at IS movin' 'em out Make hay while we make way for our 72s 20 hottest ummer earance vauos...nowl! 15505 ROSCOE BLVD. at San Diego Freeway SEPULVEDA call 787-3800 5