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NEWS FROM MAJOR MOVIE AND TV STUDIOS By Bea Colgan COLUMBIA GEMS JESPHA, GOPA AND LITTLE ELSA, the three lion cubs in “Living Free,” will soon become familiar faces via new sew-on patches now on sale throughout the nation. The patches are part of Columbia’s massive promotion-merchandising campaign now in motion on behalf of the film which opens locally next month. “Living Free” is bound to be compared with its predecessor “Born Free” but that is inevitable. The film is just as engaging with Susan Hampshire and Nigel Davenport aptly playing the Adamson roles, originally created by Virginia McKenna and Bill Travers. “Living Free” also has a haunting theme song, this time by Sol Kaplan with lyrics by Freddy Douglass. MIKE FRANKOVICH is fast becoming known as one of Hollywood’s foremost champions of Women’s Lib though it’s doubtful he ever envisioned himself in such a role. Now every married man knows what Women’s Lib is about but as practiced in the home, is not always the way it is practiced in the business world. Frankovich, however, has brought the first picture on the subject to the motion picture screen and treats the subject intelligently and tactfully. The film has already been screened for the Ladies of Variety and the Hollywood Women’s Press Club and received enthusiastic receptions at both showings. JUMPING on the current religious revival bandwagon, Columbia has concluded negotiations with “Godspell” producers Edgar Lansbury, Stuart Duncan and Joseph Beruh, director John-Michael Tebalak and composer Stephen Schwartz, for the team to bring the smash off-Broadway musical based on the Gospel according to St. Matthew to the screen. “Godspell,” an archaic form of the word “gospel,” is a high-spirited recreation of the life and teachings of Jesus Christ and was widely praised by I magi native jewelry at the Venice Lapidary Guild in Encino 14 Karat Gold Band by Larry Henley V.L.G. $48 18021 Ventura Blvd. Encino, Calif. 91316 881-8822 Free Brochure Upon Request. Phone (213) 881-8822 It NSTOAt ILkAPT ItcnioileliiHI Centers Custom Design at Modest Prices Family Rooms Kitchen Remod. Room Additions Baths Free Estimates — Quality at a Price FULL FINANCING AVAILABLE 35