Hollywood Studio Magazine (October 1972)

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HOBBY By Marilyn Estes Smith f To vast hordes of people in the United States a Coca Cola bottle is something you return to the supermarket for a refund. To the growing number of “Coke Freaks” it is something you look at twice to check the date. Old coca-cola bottles were dated. One special one is the so-called “Christmas Coke” dated December 25, 1923. It is an ordinary looking green bottle but does have the embossed date making it a special collector’s item. The miniature bottles were manufactured as a promotional item and show up constantly at swap meets and the like for about a dollar or so each. Martha Clayton of Woodland Hills is the owner of the few things in the Photograph. She is only one of many collectors in the Valley — some have huge collections, some are only novices. There are hundreds of Coke items to be collected. Serving trays were distributed widely for many years. The most famous has a topless lady tastefully dressed in her own hair. This tray was so shocking that it was soon banned by the Coca-Cola Company - but not before a number of them were in circulation. They now seil for a mighty pretty penny. Martha owns an old square Coke ice ehest used by Stores. Perhaps you remember when the bottles floated in chunks of ice and cold water rather than being dispensed by machines. “There was something kind of nice about that drippy wet bottle that made the Coke more refreshing,” Martha said, “So when I saw an icer in a junk shop I bought it. Now it sits on our patio. When we entertain it holds ice, water and you guessed it— Cokes.’ v Pure advertising items such as thermometers, clocks, calendars and the like were distributed to filling stations, restaurants, anyone who would be likely to display them. “My big tin coke bottle with the thermometer in its tummy is actually a very handy device. Works efficiently as a thermometer and everyone asks me where I got it. The man who sells us tires gave it to me. . . I think he thought I was just a little dingy to want it but he was very generous in giving it to me, anyway.” The unusual table was made by Martha. She found the large circle of wood, four inches thick and a foot in diameter and affixed three unfinished legs to it. The legs were painted red to go with the predominate color in Coke advertising. Using back covers from old magazines she made a Coke collage, glumg and overlapping the ads. Then she varnished it with three coats of clear varnish to make a clever little table which is also an eye catcher. “I even use relatively new Coke things in my decorating. I’ve made candles in Coke cans. Because the cans are such soft, pliable aluminum you can do all kinds of things with them.” She had a plain napkin 'holder in her breakfast room and covered it with the main part of a Coke can. Recently, she received a birthday gift for the breakfast room - guess what it was? A Coca-Cola light fixture to hang over the table. Her collection is slowly finding its way to the breakfast room, making a charming room with lots of conversation pieces. ***