Hollywood Studio Magazine (November 1972)

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Q^etty By Robert Kendall ^trable's («orgeous VJams t The million dollar legs of Betty Grable carried her to top stardom in a host of lavish technicolor musicals for Twentieth-Century-Fox. When Fox teamed Alice Faye with Betty Grable in “Tin Pan Alley,” the combination proved box Office dynamite, and Grable was on her way. Alice quit at the peak of her fabulous career for marriage and family. Faye had created a singing and dancing glamour image with such total impact that Fox was compelled to follow up with more of the same. Grable carried on in “Down Argentine Way,” set in South America and also in technicolor. Then, the musical “Moon Over Miami,” and such happy-go-lucky hits as “Coney Island” and “Wabash Avenue.” Next, “Pin-Up Girl,” which amounted to a film biography of Grable herseif. For, by now, the Grable legs were legend, having been plastered on Service men’s lockers all over the world during W.W. II. Fox teamed newcomer June Haver with Grable in “The Dolly Sisters,” and thus another blonde was launched in Fox musical stardom orbit. Vivian Blaine varied the mold a bit, with red hair, but she also appeared in Fox musicals, “Doll Face” and “Greenwich Village” as the piblic’s incessant demand for this kind of musical seemed insatiable. Grable worked overtime in such scintillating spectacles as “Billy Rose’s Diamond Horseshoe,” appearing resplendent in a glistening white costume, topped with white ostrich plumes. Then came the period costume musicals, “Mother Wore Tights,” and others with Dan Dailey where she went on singing and dancing, and the Publicity kept pouring out as Fox realized it had a gold mine in the Grable gams. Futuristic settings were designed for the fabulous dance sequences in “Meet Me After the Show,” and then came contract differences. Grable went on Suspension rather than appear in a role in a film she said, “I wouldn’t take my children to such a disgusting movie as they have offered me.” A year later, the Studio relented, and Grable was given her wholesome movie musical image back again, in “The Farmer Takes a Wife” with Dale Robertson. But, now a new blonde was surfacing, Marilyn Monroe. Twentieth teamed Monroe with Grable in “How to Marry A Millionaire” and soon she was cast with another blonde newcomer Sheree North in “How to be Very, Very Populär,” her last for Fox, as the big Publicity guns went to work on building up the super star image for the last of T w e n t ieth-Century-Fox’s great blondes, sex symbol, Marilyn Monroe. Grable moved to Columbia for her last musical, “Three for the Show” with Jack Lemon. She went from movie sets to night club theater stages with “Guys and Dolls” in Las Vegas, and did a road tour of “Hello, Dolly!” and countless teevee appearances, the latest of which was with former Fox co-star, singer Dick Haymes on “Those Fabulous Fordies” with Tennessee Ernie Ford for NBC. Monroe went on with the beautiful blonde tradition at Fox for nearly a decade, and then the blondes left, and so did the glamour. *** BETTY GRABLE, smiling and beautiful as she appeared in the top musicals for Twentieth Century-Fox for ten years. 20