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] I Capital Productions: After a year at hard labor ALL SET - Capital Productions President Sol Fried and Office managet Sarah Ulmer show off G-styled ad art for Capital’s G-rated family film, “George!” By Kevin Limo t Can a small, independent movie distributor make it big - really big - in a rough world controlled by the major Studios? Sol Fried, President of Capital Productions in Hollywood, says yes, if you don’t mind a year at hard labor. “It isn’t a picnic, I can teil you,” Fried said between telephone calls that ranged from urgent to frantic. “We’ve worked hard for over a year now, and we’re on the right campaign trail. But it’s been tough.” Fried’s Company is releasing “George!” a refreshing, G-rated family film about a 250-pound St. Bernard. The movie, starring Marshall Thompson (TV’s “Daktari”) and Jack Mullaney, opened in various cities like Dallas, Houston, Denver, Atlanta and Phoenix this past summer. The grosses resulted in holdover engagements, a demand for bookings from exhibitors all over the country and a sigh of relief from Fried. Capital’s head man attributes the success of his first release to what some exhibitors heralded as “a return to showmanlike merchandising”: extensive promotion and exploitative campaigns. “What no one believed was that four of us did the bulk of all the work,” he revealed. “We booked, we prepared all the press materials, set up the tie-in campaigns with Air Canada, and went to the openings to arrange local press and promotion programs.” The unusual involvement with Air Canada features a number of tickets to Switzerland, where “George!” was filmed. Theatre patrons register for the free trips. In addition, special “George!” balloons, buttons and old-fashioned heralds are distributed wherever the movie plays. Some cities even Sponsor dog shows and give away thoroughbred animals to selected families, all in conjunction with the film’s opening. “Four of us are accomplishing all this,” Fried repeated with justifiable pride. He pointed to Capital officers Lou Peralta, who negotiates the film’s sales and oversees Company operations; Jack Ong, who carries out the marketing and exploitation; and Sarah Ulmer, who manages the Offices and keeps all the lines from Crossing. A recent staff addition is Esther Webb, bookkeeper. “We’re just starting,” Fried proclaimed. “Now that ‘George!’ is on his way, we’re ready to release another family picture, ‘Luana.’ It’s about a beautiful jungle goddess. We’re concentrating on good G-rated product because that’s what the public needs and wants.” Capital’s initial release, “George!” opens a citywide engagement in Los Angeles this month. STRANGE BEDFELLOWS - Marshall Thompson is a bit bewildered to find a snoring 250-pound St. Bernard, “George!” in his bed.