Hollywood (Jan - Oct 1934)

JOAN'S OWN BEAUTY TRICKS by MAX FACTOR — Clarence Sinclair Bull Joan Crawford now pencils her eyebrows in their natural arch. That arch and the backward sweep of her hair off her forehead lend a serenity in impressive contrast to the intensity of her eyes and drama of her mouth A famous makeup expert reveals the beauty secrets that helped Joan Crawford win fame Joan Crawford has travelled a long way up the path to beauty. She didn't arrive suddenly at the goal where she is today. Not by any means! I've watched Joan struggle and work and strive for it with all that splendid energy of hers. To me, it is one of the most inspiring "success" stories ever to come out of Hollywood, because it shows just what a girl can do when she sets her mind to it. You may not be favored with a charming nose like Joan's. You may not have her eyes. But you've got something. Everyone is born with a certain accented feature and it's by making the most of it that you become attractive and distinctive. Do you think, for instance, that Joan admired her really wide shoulders? She did not! She used to wear her sleeves set extra high to make her shoulders seem narrower and many a time I used to tease her about the thickness with which she applied her foundation cream. "But Mr. Factor," she'd protest, "I've got to hide those freckles!" Today 3he has learned that by emphasizing the width of her shoulders, her body assumes more graceful proportions. • Joan has come a long way since those days in 1925 when Hollywood first knew her. They say the secret of progress is change. And how the lovely Crawford has changed! 42 You can transform yourself, by following the hints given here, as Joan Crawford transformed herself into one of the most glamorous beauties of' the screen She has been a blonde, golden redhead and brunette. From a chubby, round-eyed ingenue she has turned into a slender, dazzling beauty. The chubbiness was due to what is termed "baby fat" so don't worry, you girls of eighteen or twenty, because you're overly plump. Don't eat quite so many sweets and pastries and leave the real thinning-out process to nature. The rest Joan accomplished by experiment and patience. Where she had laid too much stress on every feature before — too much rouge, lipstick applied too heavily, eyebrows too sharply denned — she learned the technique of artistic emphasis. That is, playing up one or two features. Dramatizing them. That is the most important step in make-up. And incidentally, it is the real secret of Joan's unique fascination. Her eyes were once merely a pretty blue. Today she has made them the focal point in her face. Wonderfully large. Mysterious. They fairly speak, those eyes of Joan's. First of all, the whites are remarkably clear. That comes from just one thing — good health. Enough sleep. And no hard rubbing. People have a habit of rubbing their eyes when they're sleepy at night and when they first wake in the morning. It's one of the worst things you can do. Joan also makes a point of keeping her eyes clean — of washing them twice a day in a mild boric acid solution. There's nothing like a thorough cleansing to give them sparkle. And nothing like correctly shaded eyeshadow to give them depth! Joan uses gray, a new soft tone that is undetectable. She deepens it on the eyelid and blends it off towards the outer edge. She uses eye-lash make-up to give the eyes that very open look. You see, when she raises them they seem to widen the eyes even more that way. But don't do this if you have really round eyes. The thing to do in that case is to extend the upper and lower lids at the outer corner of the eye with an eyebrow pencil so that the eye appears more almond-shaped. • Here's another trick the stars have of making their eyes seem larger. They hold their heads down and look up at you to accent the whites of the eyes. There's some Pl<-:i«< turn to paer fifty-nine HOLLYWOOD