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X^if*, on a me
Bright girl . . . good company . • • but her teeth are dull • •• her gums tender!
Sha
?
SHE has the kind of personality that clicks! She has the spark. But the dingy shadow of neglected teeth dims all the rest of her charm.
It's a case of people not seeing the personality for the teeth.
Yes — it is a shame. But it is more than that — it is a warning. The "pink" which appears so often upon her tooth brush should tell her that brushing the teeth is not enough. Her tender, bleeding gums say that gingivitis, Vincent's disease, or even pyorrhea may not be far off.
Her flabby, sensitive gums must be restored to health.
The Answer Is IPANA
It is so easy to have sparkling teeth, healthy gums — to have your charm shining through, unhampered by teeth that can't pass muster. Eat the tempting modern foods, too soft to keep the gums firm. But — clean your teeth and massage your gums with Ipana, and these soft, modern foods won't harm your smile.
A daily gentle massaging of the gums with an extra bit of Ipana
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TUNE IN THE "HOUR OF SMILES "AND HEAR THE IPANA TROUBADOURS WEDNESDAY EVENINGS — WEAF AND ASSOCIATED N. B. C. STATIONS
I P A
TOOTH PASTE
gives the teeth the lustre of health, and helps keep "pink tooth brush" at bay. Start with Ipana today!
DON'T TAKE CHANCES!
A good tooth paste, like a good dentist, is never a luxury.
BRISTOL-MYERS CO., Dept. M-64 73 West Street, New York, N. Y.
Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a 3( stamp to cover partly the cost of packing and mailing
iVarne .
Street City-....
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