Hollywood (Jan - Nov 1935)

What the New Styles Can Do for You! Continued from page thirty-three to this year's silhouette, and do it effectively. Necklines are continuing high. There isn't one woman in a thousand who has a well-rounded, well-padded neck. The high collarline not only camouflages deficiencies, but does other things, as well — for the figure. For instance: It gives height to the short figure, slenderness to the too-full figure, and imports a youthfulness that is smiled upon by all women. The square neckline is extremely effective, if worn by a woman with a beautiful neck. It has piquant charm, and yet is sophisticated. I have always included this effect in Miss Francis' wardrobe, no matter what the season. We are continuing lingerie touches. Women demand them, and rightly so, because there is nothing that will snap-up a dress so promptly. I am using lingerie touches on many of the frocks I am creating for Miss Davies for her first Warner picture — Page Miss Glory. However, All Collars and cuffs and bows will be starched. I am using starched laces, nets, organdies and chiffons. Starched bows will be unusually smart. There is a certain alertness to them, a challenge to the world, that is typical of the modern woman. They are feminine without being frilly, and direct without being severe. We will never go back to the extremely short skirt because it is ungraceful; it does not balance the figure. For evening, particularly, the long skirt is firmly entrenched. It lends dignity, grace, to every figure. For the short person, and the too-full figure, it is a godsend. For daytime wear, I am making skirts eight to ten inches from the floor. A toolong dress for street wear makes a woman look old and dowdy. Topcoats will follow the lines of the dresses very closely — and very smartly. For evening wear, I am using a broad scarf, designed in ensemble with the gown, to be worn toga effect. It is easy to drape, and extremely effective. The Fabrics For Spring will be supple and soft — to accentuate the flowing Grecian silhouette. Prints will be much in vogue. They are startlingly beautiful this season, and come in a variety of designs. All colors are in them, and while as the season progresses, one shade will be favored, at the moment no one can say with authority what that shade will be. I should say, however, that the lighter shades of blue will be good. And the warmer tones of gray. Black, of course, is always smart. We will have fantastic hat styles at the beginning of the Spring season. But women will revert to the brimmed hat, cocked over one eye, because it is universally flattering. On the whole, I can assure you, this Spring will be a glamorous fashion season, completely feminine, completely logical in that women will wear the things best suited to them, and completely in accord with the modern demand for simplicity and beauty! MAY, 1935 Before FILM does this to you. Remove it daily as only Pepsodent — the Special FilmRemoving Tooth Paste — does MANY dentifrices claim to remove film from teeth. . . . but for that duty Pepsodent stands unique. Film is a gelatin-like mass that forms on teeth. It absorbs stains from food and smoking . . . makes teeth unattractive. Worse still, it shelters germs which break down these food particles to form acids. These acids attack tooth enamel and cause decay. Therefore, removing film should be rule number one in protecting lovely teeth. Film may combine with minerals in saliva to harden into tartar. The jagged edges of these tartat deposits can make gums sore and even cause them to bleed. How to remove film In removing film the Pepsodent laboratories have made a great discovery. A new cleansing and polishing material has been developed. As a film-removing agent it stands unsurpassed. Yet in spite of its high cleansing powers, this new material is far sorter than the one most commonly used in dentifrices. Being softer, it cannot harm precious tooth enamel. And so, in judging a dentifrice, ask yourself: Does it remove film? Is it safe? These are your dentist's standards. Judged by them Pepsodent stands unique. No other can give you Pepsodent results. Remember that when tempted to savepennies on bargain dentifrices. SAVE MONEY! Buy Pepsodent in the new and larger tube. Druggists are selling it at a new low price. Now you can't afford to take chances on cheap "bargain" brands. It costs no more to insist on the special film-removing tooth paste. PEPSODENT the Special FilmRemoving Dentifrice 59