Hollywood (1936)

Fashions a dash of drama difficult to find in any other styling and ever so flattering to the wearer. "Too long have fashions been created with the older, more sophisticated woman, even the matron, in mind, and then merely whittled down in size for slender, youthful girls," says Jule. "This is all wrong — youth has a delicacy of contour, smooth flowing lines, a flare for gaiety that belongs to it alone. It is stealing some of youth's joy to foist matronly styles upon them." And so Miss Hollywood, Jr., was born. Style is the Thing • Jule Baum Is A stylist more than a designer and passes upon every design that is put out by her large dress house. She doesn't do all of the designing for she feels that one designer creating an entire line of dresses is bound to be limited by personal preference and prejudices and thus the line is apt to be stilted and monotonous. The style trend for Fall, according to this dress house, is distinctly Gibson girl for both daytime and evening wear with wide skirts and puffed sleeves. The tubelike skirt is passe. Every skirt has fullness and the circular skirt has already been accepted. Basque effects are good. Fabrics will be velvets and novelty crepes. An Oxford grey wool with fitted jacket and square shoulders is the choice of Anita Colby appearing in the RKO production The Bride Walks Out. Designed by Jule Baum, the ensemble features a flared skirt and crimson scarf with a metallic thread SEPTEMBER, 1936 • "Well— well! It looked like we were going to have a kind of hot, sticky morning— but see what brother's just found ... a can of Johnson's Baby Powder! Goody!.. . VII see if I can't swap niy spoon for a sprinkle from his can!..." 9 "Empty! . . . We might have known it— it was too good to be true! I was almost beginning to feel that lovely, silky powder sliding down my back, and all smooth and tickly under my chin. Just a dream— that's all." -L ^^ Hut" s Wk HPMHH • "Look— do you see what I see? Mother coming with the honest-to-goodness, full-up Johnson's can. She's shaking some powder into her hand— bet she likes the feel of it, too! Baby!... the darkest hour is just before the dawn!" • • • • "I'm Johnson's Baby Powder— I keep a baby's skin soft and smooth as a rose-petal— protected from chafing and rashes. I'm made of the softest, finest Italian talc— no gritty particles and no orris-root . . . Johnson's Baby Soap and Baby Cream make babies happier, too. And don't forget Johnson's Baby Oil for tiny babies!" CJy»^JUL*3» Q HI* IIVNIVICt Q HIV jMI»f 43