Hollywood (1938)

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-"3? p»ac« CO' nbapP^ .ct^a"VeW ; pUdb\«aXV' -^rS^os „ei(«n*f aod Pa^I 'v>°8 «o ^e 'PV^s>^^ e,:;oe^^}^s.ssr^ in ' ed w ^nefS ^ ,0 -^'VVtooon. ef5 no 3< ,n©se bo* *#**&*?&* + : -'^e ^e ^v***^ ^r;Stage ar>c doe5' . , tV\ea^e •' an° V«e\p tr^p Do°r \°aleod°oS -d \n ^^^pe.>S0^ tre' *eP°t>P>C b^ -°<a6o^^>en^ Tbe oot o* **? n***0 7 ^e a^,cV>on °* Vtbe^^'^eet opt uno* shou CooPfr bos',r" vvbo ,\d **S**«!^ -0tfVce the veafS raV»^ VJaf paf con" eve ■>ate 'Son\a <£*> AOfS ess do pa9e WRe»o „^Stt^ LLEWELLYN MILLER How One ■ Poison at the boxoffice! All Hollywood winced under what it considered a foul blow, decidedly below the belt, one bright Monday morning recently when the full page advertisement, reproduced above, appeared in The Hollywood Reporter. The Reporter is a trade paper widely read in the cinema capital. It is on the desk of every executive. It is in the dressing room of every star. It is to be found sometime during every day in the hands of every person of importance in the industry. It is a fine place to get the attention of the entire film colony when you have something startling to say. Seven stars gasped on that bright Monday morning when they read that their outstanding quality was not PERSONALITY but POISONAL ITY, according to one man who represented 240 theatre owners in New York. ■ Then the fun began. Telephones started to ring, and the words that went over some of the wires were scorching with indignation. Reporters jumped into their cars and dashed for studios and interviews. Friends called stars. Stars called producers. And a number of producers called a certain gentleman a few harsh names. And all because one man had decided to speak his mind in public. Let's take a look into that mind and see why Harry Brandt, owner of 80 theatres and president of a group of 240 theatre-operators calling themselves The Independent Theatre Owners »<»B ■I