Hollywood (1938)

because she's always dragging out her compact and re-doing her face. And Gooey Gertie, whose kisses leave a telltale lipstick smear, rates a close second. For that flawless and lasting make-up I can recommend a special powder base. The wedge-shaped stick is easy to handle, and the creamy foundation spreads easily, evenly. Just touch the stick lightly to your nose, forehead, cheeks and chin — then spread it to an even film. My makeup lasts shinelessly through dinner and a long, long evening with this to keep it in place. The non-greasy foundation gives the skin a water-proof, velvety finish you'll love. Four skin flattering shades, in as many sizes priced from a dime to a dollar. Interested? Your kisses won't give you away if you use a certain lipstick now out in a new type. The lipstick itself has always been famed for its indelible qualities. Apply it, let it set while you give your hair or eyes a finishing touch, then blot with a lipstick tissue. Your lips will be stained with a vibrant, glowing color that stays and stays. Of special interest right now is the new "black" lipstick from this manufacturer. It's magical the way the color changes from black in the case to red on your lips. You can lighten the color by moistening your lips — slightly for a medium shade, more for a light tinge. The harmless ingredients of the lipstick can't irritate or dry the lips. A dollar buys a generous stick. BRIGHTEN your smile. More men than I could count told me how attracted they were by a pretty smile. Each one went on to say that sparkling white teeth are more important than perfectly shaped ones. What's more, when men say "sweet smile" they mean just that, so look to your breath, lady! You can polish your teeth and sweeten your breath at one and the same time with the aid of a certain dentrifice. Its special penetrating foam floats away food particles that might cause unpleasant breath and dull, dingy teeth. The foam, and the soft, safe polishing agent of this toothpaste clean your teeth gently but thoroughly. Want the name? SECURE your daintiness with two baths a day, fresh undies, and the faithful Read this article for beauty tips from men, then write Ann Vernon about your special beauty problems. She will be glad to give you personal help with them if you'll enclose an envelope with three cents in U. S. postage for her answer. Send your letter to Ann Vernon, HOLLYWOOD Magazine, 1501 Broadway, New York City. use of a perspiration corrective. There's a new cream perspiration stop that does its job quickly and effectively. The cream vanishes completely into the skin, and is so soothing that you can use it immediately before or after shaving. It checks perspiration, locally, for a period of one to three days, depending on you. A generous jar costs 35 cents. Name? PRESERVE the honeymoon whiteness of your hands by the frequent use of a hand lotion or cream. One man told me that he still gets a thrill out of holding hands with his wife — because her hands are as satiny smooth and immaculately groomed as the day they were married. Even dishwashing hands will retain their softness if you treat them to a hand lotion several times a day. Smoothe it over the entire hand, stroking it on as though it were a new glove, after every wash-up. A real bargain is the special good-will gift offer made by one of the oldest hand lotion manufacturers. With each of the fifty-cent bottles you'll receive a smaller bottle. Use the smaller, then if you're not satisfied, return the large bottle for a refund. I like the rapid drying, non-sticky qualities of this milky lotion, and the way it soothes chapped raw skin. You will too. Write me before December 15 if you d like the names of any of these products. Enclose a stamped, return-addressed envelope with 3 cents in U. S. postage. GO AHEAD AND SULK, IT'S STILL TRUE I TESTS SHOW THAT MOST BAD BREATH COMES FROM DECAYING FOOD DEPOSITS IN HIDDEN CREVICES BETWEEN TEETH THAT AREN'T CLEANED PROPERLY. I RECOMMEND COLGATE DENTALCREAM. ITS i?iQ\MP£NBTRATING FOAM REMOVES THESE ODOR-BREEDING DEPOSITS. AND THAT'S WHY COLGATE DENTAL CREAM COMBATS BAD BREATH V "You see, Colgate's special penetrating foam gets into the hidden crevices between your teeth that ordi"" nary cleansing methods fail to reach . . . removes the decaying food deposits thatcwwemost bad breath, dull, dingy teeth, and much tooth decay. Besides, Colgate's soft, safe polishing agent gently yet thoroughly cleans the enamelmakes your teeth sparkle!" LATER-THANKS TO COLGATE'S... NO BAD BREATH BEHIND HER SPARKLING SMILE! ...AND NO TOOTHPASTE EVER MADE MY TEETH AS BRIGHT AND CLEAN AS COLGATE'S! NATIONALLY ADVERTISED BRANDS WEEK At Your Favorite Chain Variety Store— November 5th-l2th 35