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SEE MY LOVELY SKIN? Well, the
Ivory Soap that doctors for years advised for baby's sensitive skin — and your beauty-care — is now improved! Yes, here's a New Ivory with creamier, quicker lather — and actually milder than 10 leading toilet soaps!
"Baby" your face at bedtime to
^\AKE UP LOVELIE
Doctors say "Baby-care" is Beauty-care!
Take doctors' complexion advice. . . Each night give your face the care advised for the world's Most Perfect Complexion — baby's own!
Bedtime beauty-care, now more than ever, means Ivory Soap. For the quick cream lather of New "Velvet-Suds" Ivory is ?nilder than 10 leading toilet soaps !
GET "BABY-CARE" ALL OVER! Lie back
in New Ivory's creamy, caressing lather — smooth it softly over your skin. Such relaxation! Such rich, effortless lather from that big white floating cake. You step out creamy-smooth — and go to bed a more deeply sleeping beauty — to waken . . . Lovelier! Try an Ivory velvet-suds bath tonight!
IT FLOATS
IS YOUR SKIN DRY, sensitive, delicate? "Baby" it with this gentle, New Ivory night-time routine: Cream lukewarm Ivory lather well into your skin with gentle fingertip massage. Rinse well with warm waterpat dry. Since your skin lacks sufficient oil, apply lightly a little cold cream. Remember: Doctors advise gentle Ivory cleansing for baby's sensitive skin — and yours! Ivory contains no dye, medication, or strong perfume that might be irritating.
ii/U:.':..^
IS YOUR SKIN OILY? Then you'll want the richer, creamier lather of New Ivory to remove excess oil. Every night: With a washcloth, work up lukewarm Ivory velvet suds. Thick lather simply creams off your Ivory cake. Scrub upward and outward into every inch of your face. Rinse. Repeat Ivorylather cleansing. Warm rinse, then cold. Use this method 3 times daily. See how gratefully your loveliness responds to Ivory's safe ', milder beauty-care!
"Baby-care" is Beauty-care . . . use
IW VelvetAud!> IVORY