Hollywood (Jan - Mar 1943)

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Can you date these fashions ? Fill in the date of each picture, then read corresponding paragraph below for correct answer. Only daring WOmen bobbed their hair. People cranked cars by hand... sang "Over There". Women in suffrage parades. It was 1918 and army hospitals in France, desperately short of cotton for surgical dressings, welcomed a new American invention, Cellucotton* Absorbent. Nurses started using it for sanitary pads. Thus started the Kotex idea, destined to bring new freedom to women. StOCkingS were black or white. Flappers wore open galoshes. Valentino played "The Sheik". People boasted about their radios. .. crystal sets with earphones. And women were talking about the new idea in personal hygiene — disposable Kotex* sanitary napkins, truly hygienic, comfortable. Women by the millions welcomed this new product, advertised in 1921 at 65 ? per dozen. Platinum BlOndeS and miniature golf were the rage. Skirts dripped uneven hemlines. .. began to cling more closely. Could sanitary napkins be made invisible under the closefitting skirts of 1930? Again Kotex pioneered . . . perfected flat, pressed ends. Only Kotex, of all leading brands, offers this patented feature— ends that don't show because they are not stubby— do not cause telltale lines. DebUtanteS danced the Big Apple, "Gone With the Wind" a best seller. An American woman married the ex-King of England. And a Consumers' Testing Board of 600 women was enthusiastic about Kotex improvements in 1937. A doubleduty safety center which prevents roping and twisting . . . increases protection by hours. And fluffy Wondersoft edges for a new high in softness! WaiStlineS and hemlines nearly got together. Red nail polish was daring. "The Desert Song". Slave bracelets. The year was 1926 when women by the millions silently paid a clerk as they picked up a "ready wrapped" package of Kotex. The pad was now made narrower; gauze was softened to increase comfort New rounded ends replaced the original square corners. 19. 1 m i* BUY : |VAR BONDS 'sr ™\k** MB a i a*^ u* / / ' JB\*J^^ V X) I'* Jtfji *T. M.Ren. U.S. Pat.Off. Service rules today. Clothes of milk, shoes of glass, yet Cellucotton Absorbent is still preferred by leading hospitals. Still in Kotex, too, choice of more women than all other brands put together. For Kotex is made for service— made to stay soft in use. None of that snowball sort of softness that packs hard under pressure. And no wrong side to cause accidents! Today's best-buy— 22^.