Hollywood Filmograph (Jan-Jul 1930)

12 March 8, 1930 M. G. M. Opens Largest Film Exchange Here Hollywood Bowl Committee Is Selected George A. Hickey and J. J. Milstein Entertain Hundreds of Exhibitors and Exch. Men Long the world's center of photoplay production, Los Angeles has now attained premier rank in still another phase of the film industry. At 1620 Cordova street the MetroGoldwyn-Mayer Corporation opened the other day what is stated to be the largest, mosts modern and most complete photoplay distribution plant ever built. George A. Hickey, Pacific Coast division sales supervisor, and J. J. Milstein, Los Angeles branch manager, acted as hosts to the hundreds of exhibitors, exchange men and stars of Metro-Goldwyn-Mayer who had thronged the two-and-one-half-story structure. "It was the idea of Metro-Goldwyn-Mayer," stated Mr. Hickey, "that Los Angeles, center of film production, should also have a perfect film exchange. Our new building was erected with the thought that it should serve as a model and an example for our future construction and operation throughout the world." The exchange stands out prominently in the film center at Washington and Vermont, as it is modernistic in design, inside and out. It is painted a beautiful silver-graj', which makes it a landmark of the district. It has over 10,000 square feet of space, or a 75 per cent increase over its former quarters. It is now handling over 11,786,000 feet of riirn a year, and has facilities to take care of twice that quantity. Its vaults for talking picture records already hold 28,000 of the rubber recording disks, and will double that number within a year. The safety factor, always tremendously important in the handling of celluloid film, has been guarded from every possible angle. The inspection room, where 22 girls go over every inch of film before a photoplay is sent out, is of two stories, isolated Dialoguing — Universal's Feature Comedies from the rest of the building by two feet of concrete walls and heavy steel fire doors. The same is also true of the shipping room, where 980 consignments of film are sent out each week. The largest single room in the new building is the "'poster room." It is an enormous space, free of pillars. It covers 3568 square feet and houses the tons of advertising material used in selling a modern motion picture. Each feature photoplay requires for its advertising 9315 separate pieces of printed matter, including three-sheet billboards, heralds, press sheets, lobby cards, etc. The 3568 square feet set aside for this material will be comfortably filled, for Metro-GoldwynMayer has in active distribution at this time 126 full-length feature pictures, and 609 short subjects, Hal Roach comedies, Colortone novelties, Hearst Metro-Tone News and M-GM International News. The cost of the building was in excess of $135,000. It has forty-seven employes, headed by Division Manager Hickey and Branch Manager Milstein. Its department heads include Ralph Carmichael, office manager; William Callahan, city salesman; Irving Carlin, Southern California salesman; George Giroux, Arizona division; Jack Jacobs, feature booking department; Joe Comer, short subject booking department; Mrs. Magda McCormick, accounting department; Mrs. Charlotte Cabanesa, inspection department: Carl Strand, poster department; Harry Daseff, record department; Gordon Wilson, shipping department; Mrs. M. Goss, contract department. i i i WELL-KNOWN CHILD ACTRESS PASSES AWAY SUDDENLY Little Beverly Parrish, one of the sweetest clhilcbren that a ^mother claimed as her own, passed away last Thursday and was laid to rest on Saturday of last week. She was the sister of Helen Parrish, who recently appeared with William Boyd and Doro/thy Sebastian 'in "The First Command" for Pathe. Hollywood Filmograph joins the many friends and relatives in deepest sympathy during this bereavement of those near and dear to those most affected by the unfortunate loss to this world of so promising a child as she proved herself to be in what she has done in the past. EASTMAN, DU PONT, AFGA — STRAIGHT OR PANCHROMATIC 35 MM ONLY REPACK FILM 100-foot Rolls 10 feet, black leader each end $2.75 100-foot Rolls 10 feet, black leader each end (on spool) $3.25 Same on the new Bell & Howell spool $3.75 200 and 400 foot Rolls 2V2c Per Foot 17y2-foot pieces for Septs, 3 for $1.00, 7 for $2.00, 15 for $4.00 35-foot pieces in individual cans, l3/4s foot in 1000-foot lots only White Negative Leader, $2.50 per 1000 feet All Films Shipped C. O. D. FRED C. DAWES Negative Stock Library 1426 Beachwood Drive, Hollywood, Calif. ATTENTION! PEG WYNNE New Phone Number North Hollywood 2320 THELMA PLAYS— Attired in the royal raiment of a king of the blood, Harry Langdon, inimitable droll comedian, is strutting his lordly way on the Hal Roach lot in his latest irrepresible mirthprovoker, temporarily titled "The King." Thelma Todd essays the role of his royal spouse. Langdon is going more and more into the bizarre for his subject-matter, having recently portrayed a stowaway on a transatlantic flyer, a fighting parson, station master in a small town, big-town messenger, and other equally diversified characterizations. 1 i i RETURNING Alice Stombs, one of the well known dancers in "Oh Susanna" company playing in the Bay City, is returning to Hollywood to work in pictures. Her first engagement, we learn is to be with Columbia Pictures. She is a pretty girl and knows her dancing like we know our A B C's. Watch For MONKEY BIZNESS Dana Bennett Selected To Succeed Geo. M. Chapman Preparations once more are under way to provide Hollywood and its myriad visitors at Eastertide with a surpassingly impressive sunrise service in the world-renowned Hollywood Bowl. A score ot public spirited citizens, comprising leaders in every phase of the city's many-sided interests, having organized to meed the annual obligation and as general chairman of arrangements have named Dana Bennett, a ranking figure in Hollywood's younger group of progressive business men whose activties have contributed materially to the film capital's growth of the last decade. The choice of the civic committee was announced at the newly reopened Easter sunrise service headquarters in the Hollywood Chamber of Commerce, following a meeting which marked the retirement of George M. Chapman as general chairman. Chapman has headed the committee for three successive seasons and is responsible for the pre-Easter processional, an occasion for voluntary gifts of lilies for Bowl decorative purposes, which has become a regular forerunner of the local sunrise services. Bennett named as vice-chairmen to head three major sub-committees, who are to aid him in arranging and supervising the services, the following: Glenn M. Tindall, recently appointed business manager of the Hollywood Bowl Association; Mrs. Frederick D. Raymond, an outstanding worker in civic betterment causes, and Marion Bowen, formerly secretary to Mrs. J. J. Carter, founder of the Hollywood Bowl concerts. An intensive community lily propagation campaign, inaugurated last fall, is expected to supply 10,000 rare blooms to decorate the Bowl stage for the picturesque outdoor service, which is expected to attract 30,000 to 40,000 worshipers from all parts of Southern California. PRESENTS CUP Last Sunday night at the Venice Ballroom, Hollywood Filmograph presented a cup to the winners of the dancing contest which was staged by the Ballroom. Miss Sadie Fisher and Mr. Ginga Piyle were the lucky couple. Murray Peck, acted as Master of Ceremonies for the evening. ATTENTION PRODUCERS AND WRITERSFELIPE VERACOECHEA Former Director of the Spanish Magazine "Fantoches," of New York Offers his services as expert Spanish translator Hotel Argonaut, Room 427, First and San Pedro Streets MAdison 5836 —Phones— HOHywood 6024