Hollywood Filmograph (Jun-Aug 1929)

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44 June 15, 1929 ESSI Selects the New "Lo-Back CATAUNA 55 SWIM SUIT The New "LO-BACK" Swim Suits Used in the Premiere Production "HOLLYWOOD REVUE OF 1929" at the Chinese Theatre Were Furnished By %KnitShop^ 6648^ Hollywood Boulevard Unknown Sought For Musical Lead by Columbia "Beautiful young actress wanted! Columbia's biggest production of the year is in need of a leading ladyl 'The Broadway Hoofer,' Columbia's big new musical show, which will be lavishly staged with full musical and sound effects, will feature unknown player." That announcement was made this week at the Columbia studios by Harry Cohn, vice-president, in charge of production. The girl selected must be able to act, sing and dance. 111 Jeannette McDonald Here For Chevalier Picture Jeannette MacDonald, brought from Broadway to play one of the feminine leads in Paramount's first original operetta, arrived in Los Angeles this week. She will appear opposite Maurice Chevalier in "The Love Parade," Ernst Lubitsch production. The libretto for this original operetta is being written by Guy Bolton and the score by Victor Schertzinger. 1 1 1 Warners Buy "The Sap" For Horton Picture Warner Bros. Pictures have purchased film rights to the William Grew play, "The Sap," for an all-star Vitaphone picture. Robert Lord will write the continuity and dialogue. Leading roles will be played by Edward Everett Horton, Alan Hale and Patsy Ruth Miller. Archie Mayo has been assigned to direct. 111 Directing Third Musical Show Star in Talker Lloyd Bacon, now making ''So Long Letty" for Warner Brothers, with Charlotte Greenwood starring, is directing his third musical show star in the talkies, the others being Al Jolson in "The Singin' Fool" and "Little Pal," and Sophie Tucker in "Honky Tonk." 1 1 1 No Silent Prints Issued On Warner Musicals Warner Bros, announce that their natural all-color Vitaphone picture, "On With the Show," will be released only in its Vitaphone form. No silent version will be prepared either of "On With the Show" or "The Desert Song," first Vitaphone operetta. 111 Purnell Pratt Signed For Gloria Swanson Film Purnell Pratt has been signed for an important role in Gloria Swanson's first talking picture now in rehearsal at Pathe. Cast is not yet complete. Pratt has been rehearsing for a week with the star and at the same time he has been working in "Is Everybody Happy?" at Warners. 111 Furnished Revue Swim Suits The Knit Shop, of which C. C. Koelling is the Hollywood manager, furnished the swimming suits used in the M G M musical extravaganza, "Hollywood Revue of 1929," which opens on Thursday at Grauman's Chinise. Exclusive But Not Expensive GRAYCO Shirts and Cravats Exclusively BELLINf Now In Hollywood 6502 Hollywood . . At Wilcox Advantages of an Income Trust Estate Many Financial Problems Avoided No responsibility of investment. Funds in trust yield income immediately and continuously. Income not contingent on property values. Scale of living can be safely established and surely maintained. Money cannot be borrowed by friends or relatives to invest in business ventures. No personal attention necessary. No Expense of Management or Collection WRITE TO GREAT NORTHERN INVESTMENT SERVICE CORPORATION WARNER BROS. THEATRE BLDG. HOLLYWOOD, CALIF.