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r^ ii<-»TiriKi picture review
Page 5
TO ALL SUBSCRIBERS:
June 5, 1937. Hollywood, Calif,
An announcenBnt of a special number on Exploitation and Showmanship, was made on the back page of last week’s issue of HOLLYVlfOOD REVIEV/.
HOLLY'^'^OOD FffiVIEW is making film producers conscious of the Exhibitors, They are still talking about those letters on product we reproduced, I know your comments made them think, and I hope product materially improves. To those whose letters we reproduced I am deeply grateful for your cooperation. We will hit back at them again one of these days ,
The idea for a special issue devoted to Exploitation and Showmanship comes about because of two reasons; First,
I would like everyone to become showmanship conscious, Hollywood can absorb much good by stressing showmanship. Second, I have good Exhibitor friends in various localities who have pet stunts or systematic routine which they use to put over their programs. Let’s make HOLLYWOOD REVIEW a clearing house for those ideas. What is your special stunt or system in putting over your theatre and programs? Hollywood would like to know if you get behind each picture or just exploit certain films.
Allot yourself time to write me a letter on Exploitation and Showmanship to be reprinted in the June 25th issue.
Time is short so don’t delay! May I look forward to hearing from you within a few days?
With kindest regards and every good wish, I am
HOLLYV^OOD REVIEW 1040 N. Martel Avenue, Hollywood, California,
JB:m