Hollywood Motion Picture Review (1937-1940)

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PURPOSE To serve |>otli the Producer and the Exhibitor. A reliable authentic reviewing service unexcelled in box-olfice accuracy, dependability and constructive suggestions together with creative exploitation ideas, selling tips and boohing guidance. EXPLANATION! File this copy or clip the reviews to use as a handy reFerence guide when you buy, booh, date-in or plan campaigns on all important Feature pictures. DON’T FORM yOUR OPINION ON ANY PICTURE UNTIL YOU'VE READ OUR REVIEW. Vol. XVI No. 5 Septejnber 28, 1940 Price 25c per copy CONTENTS HIGHER ADMISSION PRICE EPIDEMIC BAD FOR BOX OFFICE FUTURE! STILL PICTURES • THIS WEEK IN NEWS ANALYZING IMMEDIATE PRODUCT ON 10 FEATURES • THE EXHIBITOR SPEAKS • tioW PICTURES ARE DOING AT THE BOX-OFFICE It’s True! Hollywood Review is the only Hollywood trade paper bringing in regularly weekly exhibitor reports from the held. This valuable service and comment is one of the many features of this publication. Now approaching its fourth year of unbroken weekly service to the film industry. REVIEWS SPRING PARADE (Univ.) . . . (A — ) • DULCY (MGM) . . . (B) • CHEROKEE STRIP (Para.) . . . (B + ) • MELODY AND MOONLIGHT (Rep.) . . . (B) SO YOU WON'T TALK? (Col.) . . . (B-) • THE QUARTERBACK (Para.) . . . (B) • • THAT GANG OF MINE (Mono.) ... (B) FACTS AND GOSSIP