Hollywood Spectator (Apr-May 1939)

yieu? £pectatct Jwmat pleaAeA tfeaderA Don Ameche — Congratulations on your anniversary number. Your record is one of continual achievement and I know that all Hollywood joints me in wishing you many more years of success. Cary Grant — With anything as candid, courageous and constructive as the Spectator, the bigger the better. Congratulations on the new size and format. Kay Francis — You could print it on butcher paper and it would still be on my "must" list. But the new size and shiny paper are a definite improvement. Frank McDonald — I want to congratulate you on the latest Spectator; the new form and set-up is very attractive and bright. Barbara Stanwyck — You deserve a few thousand more subscribers. David Niven — The Spectator's contents leave no room for improvement, so I suppose if you had to do something, there was nothing left but to make it larger and smoother. Congratulations on a fine job. Bob Burns — Your new paper is slick; your editor always has been. Joy Hodges — Greetings to the Spectator on its fourteenth birthday, and congratulations on the new dress and make-up. Warner Baxter — The Spectator may still be in its teens, but it is a wise, wise child. May it live to a ripe old age, Welford. Alice Faye — You can be justly proud of your fine record. My wishes for your continued success. Chester Morris — Nice to see the Hollywood Spectator in its brand new 1939 clothes. Looks like a honey . . . congratulations! Lucille Ball — The Spectator has grown up in size and dress. The new format fits my reading table perfectly. William Keighley — It all proves that a constructive editorial policy pays. Richard Greene — Your opinions are a priceless service to the industry. Keep up the good work. Sonja Henie — Heartiest wishes for your continued success. Humphrey Bogart — The best of luck to the revitalized Spectator in its new form. Priscilla Lane — I like the Spectator in its new garb. Madeleine Carroll — Good work, Welford. I like the new size and your method of handling reviews of extraordinary pictures. Tyrone Power — Birthday greetings to the Spectator. It's the top. Wendy Barrie — Congratulations on the new size and make-up of the Hollywood Spectator. I like it even better in this new, larger, easy-to-read format. Bryan Foy — May the Spectator have many more years of Beaton success. John Cromwell — It always has been a pleasure to read the Spectator for its constructive comments on screen affairs. Its new. form adds to the pleasure. Joel McCrea — Congratulations on your new Spectator. William Dieterle — The enlarged Spectator should allow this worthy publication to materially increase its scope. Errol Flynn — I wish the Spectator the greatest possible good fortune under its new policy. Fred MacMurray — Happiness. Olivia de Havilland — If the first issue of your enlarged paper is any indication, my interest, which is already great, is going to be substantially enhanced. On This Page HILE we were so busy getting out a Spectator in a new form which would please us, it never occurred to us to wonder how its readers would like it. But after the last issue appeared, all, dolled up in its new clothes, we not. for long were left in doubt aboaf how it pleased others. Apparently we fashioned better than we expected or underestimated the degree of friendship readers have for the Spectator, for We were totally unprepared for the avalanche of approving messages which poured in on it. In the belief that readers outside of Hollywood will be interested in learning how the Spectator is regarded by its neighbors, we asked the publicity departments of the various studios to secure for us statements for publication to amplify those already received by word of mouth, letter, telephone and. in not a few cases, by telegraph. On this page. then, is what Hollywood thinks of the Spectator. Lee Tracy — Though it won't fit with my old file of the Spectator which I have kept for years. I'll be starting a new one with this new, slick-looking size. Altogether, a definite forward step. George Brent — I'm delighted to see the Spectator take on added significance. Andy Devine — Happy birthday and lots of luck in the new get-up. Max Steiner — Congratulations to you, Welford. Gregory Ratoff — Congratulations, Welford. Your Spectator should get the award for the best production of the decade. My wishes for many more happy birthdays. Irene Hervey — Felicitations on your anniversary, and best wishes for many happy readers. Leo Carrillo — The new dress and make-up of the Spectator now match the high quality of its contents. I always have enjoyed reading the magazine and will like it even more in its new garb. John Mack Brown — Happy birthday, pardner, and keep calling your shots. Steffi Duna — "Fine feathers make fine birds," it is said, and certainly the Spectator is more than worthy of the improvement in paper and size. It is now made-up in a manner to fit its high quality. It is one magazine I never fail to read. Bette Davis— Congratulations to Welford Beaton upon the increased size of the Spectator. Rob Wagner — If the Spectator had to be improved, the only way to do it was to make it typographically more attractive, because the literary quality has always been at its peak. A long life and a merry one! Charlie McCarthy — Congratulations to the new Spectator, and let the sparks fly. Ditto from Bergen. Henry Koster — Best of luck to the new Spectator. Hal B. Wallis — The new format of the Spectator gives your worthy publication the additional importance that it merits. Jack Benny — Hollywood's best magazine before; the world's now. Bing Crosby — You have a real message, Welford. You deserve a swell new suit like this slick paper. Jane Withers — To Mr. Beaton and the Spectator, greetings, and may you always be happy. P.S. It’s my thirteenth birthday, too! foe Pasternak — Heartiest congratulations on your fourteenth anniversary, and best wishes for continued success. Lloyd Bacon — Your new format indicates another important step forward. J. Carrol Naish — I have been waiting for an opportunity to tell you what an influence you are to good motion picture production. In sound and action the industry is following your advice day by day. I have noticed the trend. Allan Dwan — Anniversary greetings. Yours is a brilliant record. Claudette Colbert — Slick paper or that unshiny stuff, Welford. You have what it takes, no matter what the material. Crane Wilbur — Congratulations to you, Welford Beaton. Henry King — It is we who celebrate the Spectator's thirteenth birthday and its attractive new form. Its intelligent, penetrating criticism is a constructive factor in the motion picture industry. Juanita Quigley — Many happy returns, Mr. Beaton. Bob Hope — Congrats, Welford, on the new Spectator. This is my tenth year on the subscription list — or is it twenty? Irving Cummings — My blessings on the Spectator and its justly proud father, Welford. Hally Chester, of Universal's "Little Tough Guys" — Congratulations, mister. Not a badlooking sheet. Frank Borzage — No dispute as to which magazine is best in your line. Henry Blanke — I am glad to note that the Spectator continues to improve. Norman Foster — To Welford Beaton. Many happy returns of the day to you and your Spectator. Nan Grey — Greetings on your fourteenth anniversary, and loads of luck and prosperity. Gracie and Georgie — Many happy returns of subscriptions. You have our regards. Wesley Ruggles — Come over and have lunch with me, Welford. I want to buy it in celebration. Sidney Lanfield — May the Spectator's fourteenth year be its best. Mischa Auer — Congratulations to the Spectator on its fourteenth anniversary. The older you get, the better you look. George Archainbaud — Your staff is tops — the magazine is great, Welford. Michael Curtiz — Now the Spectator will be able to render increased service to the industry. Cesar Romero — My sincere wishes for many more fruitful years. Cecil B. deMille — "Union Pacific" isn't streamlined like your new magazine, but I hope it's as good a show. Nancy Kelly — Congratulations to you and the new Spectator. From one of your many admirers. (Continued on page 19) APRIL 29, 1939 PAGE SEVENTEEN