Home Movies (1943)

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HOME MOVIES FOR DECEMBER PACE 403 A.NIMATED cartoons are riding the crest of the wave of popularity in home movie screen entertainment. Doubtless the reason is that animated cartoons appeal to all ages and classes of people; they have a universal appeal particularly at this time when the world yearns for laughter and gaiety — a palliative, perhaps, for the realities of war. With home projectors seeing more use than ever before, providing amusement for ration-plagued stay-at-homes or entertainment for isolated servicemen, gay laugh-provoking cartoons fill an important place in every screen program. There is novelty, too, in the fact that most of these films feature popular animated cartoon characters seen regularly on theatre screens. Being actual reduction prints of standard professional films, they assume even greater importance with those home movie exhibitors who are steadily building a personal library of good film subjects that will afford pleasurable home entertainment for years to come. Animated cartoons have a definite place in every home movie program. The movie maker with a limited library of personally filmed movies can vary his screen fare by including reels of professionally produced movies in his home screen exhibitions. Exhibitors of business and publicity films invariably augment their programs with at least one animated cartoon. And screening of ccrtoon films as a phase of their entertainment programs is, today, a general practice with many schools. Thus we have solid evidence of the increasing popularity of the animated cartoon in the substandard film field, pointing toward even greater demand for such films in the future. CARTOONS home movie By MADALY The newest cartoons to be offered in 8 mm. and i6mm. for home movie screening are The Little King, Brownie Bear, and Dick and Larry, each in a series of six subjects. Distributor of these popular entertainment movies is Official Films, Inc., New York City, whose Newsthrills and Sportbeams releases are well known to home projectoi owners. Cartoonist Soglow's famed Little King is perhaps one of the best known of comic strip characters, and his debut on home movie screens should prove vitalize programs... N N MILLER popular with cinebugs who have followed his comical capers in the newspapers. In Christmas Night, timeliest of the Little King series, his highness, together with two lowly subjects, hang stockings to await the coming of Santa. Christmas morn, the trio run riot through the palace with the toy planes, fire engines and other presents left by Santa. Art For Art's Sake, features the little King as an art connoisseur who makes • Continued on Page 41 5