Home Movies (1944)

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Th is page is Kodak' in more ways than one Landing Signal Officer on Flat Top. Official U. S. Navy Photograph. To print this full-color Kodachrome photocraph, four separate printing plates are made pltotngraphicalh/— each a complete record of one of the basic colors. The colors are then printed in succession, one over the other, as shown above. From the snapping of the picture itself on Kodak Film . . . through a succession of photographic processes (for which Kodak supplies materials) . . . the illustration finally reaches the printed page. This procedure is followed in the making of thousands of magazine and newspaper illustrations — editorial as well as advertising. They are produced through photoengraving, photolithography, or photogravure. As you see, "photo" is common to all. In a sense, therefore, almost any page might be called a "Kodak page" —whether it happens to be a Kodak advertisement or not. So, as you go through your magazines and newspapers, it is photog raphy which reports to you the war and other news . . . adding to your knowledge and entertaining you a dozen times a day. One important reason why magazines and newspapers are so "readable" and "lookable" is that Kodak has long been a leader in developing materials for improved reproductions. EASTMAN KODAK COMPANY ROCHESTER, X. Y. REMEMBER THE U. S. S. ATLANTA? . . . How in the fighting near Guadalcanal— with one-third of her crew wounded or slain— she fought on until the enemy had been routed?— how, after sinking a destroyer— though her engine-room was flooded, her top-side a shambles— she went after a cruiser and sank that too, before her battered hulk slid under the waves?— A stern example for us at home. BUY MORE WAR BONDS. Magnified 15 times, a print from a section of the "yellow'" plcte is seen to be a pattern of dots . . . Red dots are superimposed . . . printed by the corresponding section of the "red'" plate . . . Serving human progress through photography Dots from the "blue" plate ore printed next... Then black doti, for "depth" of color.