Home Movies (1944)

HOME MOVIO Published in Hollywood AUGUST 1944 L lAST month, limited distribution of the long anticipated Ansco Color film began in metropolitan New York, and its sale will be extended into other areas as rapidly as supplies permit, according to Ansco, successor to AgfaAnsco and manufacturer of this new color film. Needless to say, the supply will be limited for an indefinite period, much as is Kodachrome and other types of cine film at present, since the bulk of Ansco's products is going to the government for the duration. Months ago, Ansco released a limited number of spools of Ansco Color i6mm. reversible film to cameramen in the photographic field for the purpose of making tests. Resulting reports heap unlimited praise on this new color film. Recently, for example, a demonstration of Ansco Color in 16mm. was given before members of the Syracuse (N. Y.) Movie Makers. Reports Lisle Conway, Secretary of the club: "In the opinion of everyone present, color rendition, latitude and depth of detail was excellent. Some of the scenes taken of an exterior of a circus tent entrance and exposed for the exterior, plainly showed people in the distant background within the tent, and more — the expressions on their faces. "The latitude of Ansco Color film," Conway continued, "is apparently the equal of any panchromatic black and • Diagram shows structure of Ansco Color film. It differs from Kodachrome in that the emulsion consists of three separate layers of colorless dye-forming substance which eventually produce a dye complementary to the color to which each is sensitive. • Development of the first Ansco Color sheet film introduced in the Metropolitan New York market by Lloyd E. Varden, color expert, is witnessed by a host of industry's notables. IWilMSCO COLOR FILM AVAILABLE IN 10H1M... By FRED white film with a Western rating of 8. Some scenes in the Ansco demonstration film were exposed at Weston 8 and some at Weston io and results of both exposures were of acceptable quality when projected full size on a screen six feet wide." Ansco Color film, which requires but 90 minutes of processing, only fifteen minutes of which must be performed in total darkness, was perfected by Ansco at the request of the Army and Navy. Except for test purposes, it has until recently been available only to the armed forces and war industries. Chief among the attributes of the new color process is its excellence of color reproduction, even in pastels, its long color scale, and the fact that the sheet film can be processed by the user in an hour and one-half. In addition, the film may be held or shipped after the first darkroom step (development to a black-and-white negative) without deterioration. Its speed in handling has already been used to advantage by press associations throughout the world in covering Allied battlef ronts. The entire processing can be conducted in the field. Photographic correspondents have been enabled to • Continued on Page 340 LIGHT blue. Green red EL M U l_ S I o rsi BLUE 1 IA VE R GREEN LAYER ~ RED LAYE R YELLOW -FILTER LAYER 317