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HOME MOVIES FOR AUGUST
• Hollywood screen players Jay Kirby and Russell Wade talk it over with the sheriff while comedian Andy Clyde anticipates gunplay in this scene from Sundown Riders, first all 16mm., all-color western film production for 14mm. exhibition market.
Westerns In llinini. Color \m Holhwood Venture...
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HE oft-forecast production of theatrical films directly on i6mm. film was initially launched in Hollywood recently by newly-organized Major i 6mm. Productions, the first company to take decisive action in this promising field. As Home Movies goes to press, the final scenes in "Sundown Riders," the company's first all-color, all1 6mm. western feature film, are being shot on
Iverson's ranch in the picturesque hill country back of Hollywood.
In recent years, many have speculated on the economic potentialities of shooting entertainment films in i6mm. then blowing them up to standard 35mm.; or of the possibility that theatres showing pictures filmed in 16mm. would spring up all over the nation in competition with existing cinema houses;
but it remained for one discerning group of men to visualize a more practical field for commercial 16mm. productions, that of the 16mm. roadshow or "circuit" exhibitor, and schools, clubs and churches.
More recently, a greater number of Hollywood productions have been made mailable in 16mm. to the roadshow, school and club exhibitor, but always with certain restrictions. In many cases, the films, which are 16mm. prints of standard Hollywood features, could not be shown if admissions were charged or if the film was exhibited within a certain radius of a large town or city. NX'hen such films finally are released for unrestricted showing, their drawing power is diminished considerably because of exhaustive exhibition previously given the films in 35mm. in regular theatres.
This has been a major obstacle in the further expansion of commercial 16mm. film exhibition, a field which has grown tremendously during the past two or three years. It is this growing field for which Major 16mm. Productions are aiming and for which their product will be slanted. School, club and roadshow at diences today demand new films, are reluctant to pay admissions for pictures they or members of their families already have seen. Major 16mm. Productions will regularly bring these audiences fresh films, written, directed and enacted by Hollywood talent.
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