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FROM A TO Z, THE WORLD'S MOST COMPLETE, MOST LAVISH "HOW-TO-DO-IT" LIBRARY OF PHOTOGRAPHY
0ver 4,300 Big 7 _..„, o 300 Pictures
and Photogravur
Plotes!
Color
PHOTOGRAPHY
Prepared by 250 Famous
V
Here Is Just a Partial List of Over 2100 UnitsofPRACTECALHow-to-ltlnstructions:
s
and darkroom — this
NECESSARY as your camera /^New, Revised, Enlarged Edition of the most comprehensive, up-to-date, How-to-Do-It Reference Encyclopedia and Self-Instruction Course in Photography ever published! It's greater than ever! So elaborate, so costly to produce, that we have to limit the size of each printing carefully3 Whether you are beginner, advanced amateur or professional, you will find in these books the most upto-date answers to your questions about all branches of photography — from the planning of pictures to finishing! They will show you how to get more perfect results from your camera and darkroom equipment; give you thousands of new ideas that will make your photography more PLEASURABLE and more PROFITABLE!
10,000 Items of Information Including Newest Equipment, Newest Methods, Newest Processes!
rpHINK of having at your instant
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Action Subjects Advertising Photography
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8mm and 16mm Color Photography Color Printing
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Developers and Developing
Darkroom Built by Yourself
Electronic Flash Lighting
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High Speed Techniques
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command the help and advice of over 250 leading authorities such as Willard D. Morgan, John F. O'Reilly, Walt Disney, Paul Outerbridge, Margaret Bourke-White, Ansel Adams, H. R. Rockwell, Jr., Julien Bryan, Dmitri Kessel, scores of technicians and researchers from Eastman Kodak, Ansco, National Broadcasting, Leitz, Bell and Howell, Zeiss, Bausch and Lomb, General Eelectric! They have made every article easy to understand and have brought the entire Encyclopedia up to the minute!
Over 2,100 units of instruction cover the use of EVERY kind of camera, accessory and equipment! Still and Action Pictures, Black and White and Color Work. Silent and Sound Movies! The latest and best methods of lighting, exposure, development, printing, enlarging, finishing! Every division of photography such as Portraiture, Theatre Work, Press Pictures, Advertising, Nature, Wild Life, etc!
Hundreds of up-to-date revisions throughout, PLUS an entirely NEW giant volume of 396 pages, and a corn
Over
pletely revised index mclume. 9,300 pictures contributed by ove 1,500 photographers! Over 500 FullTone photogravure and FULL COLOR photographs! More than 1,000 graphic, instructive line drawings! Over 7,700 delicately etched 150-screen black and white halftones! All on finest quality coated paper to retain every fine detail of the originals. Bound in beautiful Emerald Green Morocco-Grained BUCKRAM— to withstand hard use! Ornamentation in GENUINE 23-KARAT GOLD.
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Because this printing is limited, we can guarantee delivery only it your reservation is received promptly. We will ship these 11 magnificent volumes to you for a week's FREE enjoyment. If not delighted, just return it and owe us nothing. Otherwise remit amazingly low price in easy installments shown in coupon.
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NATIONAL EDUCATIONAL ALLIANCE, INC., 37 West 47th St., New York 19, N.Y
Please reserve for me. for a week's FREE enjoyment, a set of the new ll-molume ENCYCLOPEDIA OF PHOTOGRAPHY, in De Luxe Binding of genuine Emerald Green Morocco Grained BUCKRAM, embossed in 23-KARAT GOLD. Notify me when the books are ready to ship and I will send only SI deposit. On receipt of it ship me the complete set prepaid 'or a week's free enjoyment. At the end of that time. I will either return the set and you will refund my SI; or I will keep the set and will start then to remit $5. 00 each month unti' the low price of $55.00. plus a few cents postage, is paid. (Cash-with-order Price only $50.
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