The House That Shadows Built (1928)

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CHAPTER VIII ZUKOR BECOMES A SHOWMAN T HE firm of Kohn & Company, manufacturing furriers, struggled through a first year of adjustment wherein profits were small and uncertain, and then went forward to a reasonably large success. By the end of the century, Morris Kohn had yielded to the importunities of his partner — “always in a hurry” — and opened a New York branch. Thenceforth, Morris lived a great deal on limited trains between New York and Chicago. Older and better skilled in English than Adolph Zukor, he played the part of “outside man.” He saw customers, bargained for raw material, presided at the front of the shop. Zukor, with his talent for design, served mostly behind the scenes as superintendent of production. The Eastern branch did well. And at about the turn of the century, the partners hatched an idea. New York was strengthening its position as fashion centre for the United States; the West merely confirmed styles which the metropolis had elected six months before. In Chicago one must needs gamble in his buying; guess a season ahead what material was going to be fashionable. In New York, on the contrary, one could get his orders with the first turn of the fashion and then buy his ma 82