The House That Shadows Built (1928)

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93 ZUKOR BECOMES A SHOWMAN tion of the footlights. When Kohn, Zukor, and Mark opened the Penny Arcade he begged for a chance to buy a share. That company was full, but they let him into the subsidiary — for a few thousand dollars which grew to twenty-five millions. Small though the return was for the moment, Kohn felt justified in giving the Penny Arcade his whole attention while Zukor ran the fur business. Within a month, obscure trouble had arisen. Not only was the arcade over-owned, but three of the owners — Zukor, Mark, and Kohn — ^were big and positive characters; in the course of the next fifteen years they all battered their way to wealth. The partners differed on policy; their irritation burst into a fight for control. Nevertheless, before the year ended the Penny Arcade had established in uptown New York, in Philadelphia, and in Boston a litter of offspring. Some of the partners wanted now to expand even faster in order that they might solidify their position before competitors appeared. Some were for holding back until they had more capital and experience. Adolph Zukor, conducting the fur business in Twelfth Street while his mind dwelt elsewhere, belonged to the expansionist faction. He was still “in too much of a hurry.” And there he sat with no hand in the actual management of the thing, learning even the details of the daily rumpus second-hand from Morris Kohn. “Very well,” said Morris Kohn one night, “you go