The House That Shadows Built (1928)

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ZUKOR BECOMES A SHOWMAN 97 parallel. Emil Shauer, on the other hand, in time joined Adolph Zukor. His likeable personality, his sense of humour, and his experience with Europe played their part in developing the motion picture as a major American export. A few weeks after Zukor left the Union Square Arcade, Loew found that his partners wanted to force him out of the subsidiary company. “All right, gentlemen,” he said, “if we can’t be happy together, let’s be happy apart.” And he sold out for the exact amount of his original investment. But he had found his beloved career; ladies’ furs attracted him no longer. He stayed in the amusement business. . . . However, we are not quite finished with Marcus Loew. The penny arcades, though they sickened in 1909, did not die. On the fringe of any amusement quarters in our greater cities you will find still these little tinsel establishments complete even to the peep-show motion pictures and the automatic gypsies. William Schork, the contemporary Penny Arcade king, began his rise as night watchman for that pioneer establishment in Union Square South. For him, too, it made magic !