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iS8 THE HOUSE THAT SHADOWS BUILT
artificial barriers. As soon as Queen Elizabeth proved to the motion-picture world that an audience could keep its attention on a long film and to the theatrical w'orld that the camera did not taint the reputation of a star, a dozen others, with financial resources such as he could never command, might start from the mark.
While he waited for the little tin cylinders to arrive by mail steamer, he took a modest office in the Times Building which towered symbolically over the theatrical district, and incorporated the Famous Players Company. In the past two years he had thought everything out, even to the details of his personal life. To be prosperous on Broadway you must look prosperous. He bought at once his first motor car, and moved from his modest flat to an apartment in West Eighty-eighth Street where there was room and equipment for entertaining. Then he began search for a partner and chaperon— some established theatrical manager.
Old friendship as well as his judgment of men led him first to the popular, expansive, and venturesome William A. Brady. He got a hearing, of course; the rescue of the business was still gratefully fresh in Brady’s memory. Zukor, in the days when he talked “longer and better films” to any listener, had unloaded his ideas on his partner. He needed only to add that the Queen Elizabeth film gave him an exceptional, a providential opening.
But Brady shook his head. “Adolph, I’m just on my