The House That Shadows Built (1928)

Record Details:

Title:
The House That Shadows Built
Date:
1928
Publisher:
New York: Doubleday
Volume:
The House That Shadows Built
Leaf #:
000190
Language:
English
Collection:
Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
November 16, 2023
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CHAPTER XIV EDISON WRITES A LETTER ^HEN he planned his revolution in the business of making motion pictures, Zukor had faced and acknowledged one cardinal trick. The Trust stood in his way, as in that of every independent with a new idea. “If you can’t bust a trust, join it; if you can’t join it, bust it,” said business men in those days. Zukor cherished no moral abhorrence to trusts. Indeed he preferred that the lords of industry should take him into their circle of nine or ten approved companies. Otherwise, he might expect both a nasty fight involving heavy legal expenses and an artificially restricted market among distributors and exhibitors. To insure himself against this contingency, he had engaged as attorney for his new company the shrewd and theatre-wise Elek J. Ludvigh. However, he faced the battle with considerable hope. The Trust had of late appealed more and more to public opinion. “We present the best films, and clean films,” said its publicity agents. He proposed to offer more ambitious films than the Trust dreamed of. If it refused them licence, it put itself in an illogical position. The enemy might command the heavier battalions, 170