The House That Shadows Built (1928)

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210 THE HOUSE THAT SHADOWS BUILT For it was in Utah that Hodkinson entered the movingpicture business — stumbled into it, as did most of the pioneers. He was in 1907 a salesman for the correspondence school which had given him most of his business education, and growing a little weary of the job. The movies arrived in Ogden. Probably, in that early day and remote region, they represented the worst of the primitive one-reelers — lynchings, with the victim strung up in full view of the audience, realistic murders, a shocking display of the female ankle. The better element was talking of censorship. Full of uplifting educational ideals, Hodkinson conceived a family theatre running films at which propriety need not blush. He raised a little capital in Ogden, secured moral backing from the newspapers, and hung out his sign. He was perhaps the first exhibitor to charge ten cents instead of five; and at that price, he made his theatre pay. He is by temperament a business man, as Zukor is perhaps primarily an artist. Creation of films never attracted him. He passed from exhibition to distribution and acquired an agency of his own for the Pacific Coast. When the Trust formed the General Film Company, he sold out to the combination and became its manager for the coast and the intermountain region. Even with the unsatisfactory films the New York companies gave him, he managed through his energy and personal influence to raise all standards in his territory — better theatres, higher prices, superior trimmings of orchestras and